Yünsa General Manager Mustafa Sürmegöz, who provided information about Yünsa's digitalization process, said, "We apply digitalization not only on the product, but also in all our processes from raw material from entry to the shipment of the manufactured product."
Yünsa, Europe's largest woolen fabric manufacturer under one roof, increases its competitive advantage against global brands thanks to its investments in technology. Mustafa Sürmegöz, General Manager of Yünsa, which continues to implement its investment planning of 4 million Euros for 2021, said; “In line with the strategy we laid the foundations for last year, we continue to develop sustainable and ecological production processes with automation and control systems that will provide an advantage to Yünsa and are make us compatible with the Industry 4.0 infrastructure.” Sürmegöz said, “While developing innovative products, we also benefit from the advantages of technology at every stage, from raw material input to online monitoring and control of all production processes. We continue investment projects and improvement works on Industry 4.0, IOT, RFID, smart wearable technologies and digitalization. Today, all our engineers and managers can monitor our 650 machines online from any place they are in. In this way, we create an opportunity to improve our processes with big data studies by collecting meaningful data. Many reports and presentations, which were previously generated by manual or office applications, are now created automatically, quickly and efficiently by transferring all data to digital media.
Stating that they closely follow the new technologies concerning the textile industry, Sürmegöz said, “We are the largest integrated woolen fabric manufacturer in Europe with our integrated production facility established on an area of approximately 200,000 m2. We have an annual production capacity of 4,500 tons of worsted yarn and 10 million meters of fabric weaving in our factory. We carry out all processes of yarn, warping and weaving, dyeing and finishing in-house. As Yünsa, we are in constant change and development. One of our most important priorities is to pursue the technologies that will make a difference and make us competitive. We have a specialized team that we have formed just for this issue. On the other hand, we are working on to determine on new investments with feasibility studies in areas where automation and robots are make use of.”
We carried out our collection to digital
Emphasizing that each color has a digital counterpart as well as countless shades, Sürmegöz said, “As Yünsa, we have moved our fabric collection to the digital platform with the way of doing business during the pandemic period. During this period because of not visiting customers, we simply shared our designs to our customers via the cloud network. We also digitally coded the colors to provide impeccable service. In this way, we continue our service in accordance with Yünsa standards by creating our own digital color database.”
The machine will communicate with the fabric with RFID technology
While also stating that during the transition to RFID technology, which enables objects to communicate with each other, Sürmegöz said, “We continue to work intensively on fabric traceability with RFID chips and self-adjustment of the process conditions in accordance with the fabric being worked on. By putting this system into operation in phases, we aim to increase the traceability to the next level with RFID technology in all finishing machines, to reduce our losses and to increase the quality by the end of the year.”
Smart watches are a choice in weaving
Stating that they are also working on identifying the breaks with smart watches in the weaving mills, Sürmegöz said, “With this study, we aim to shorten the stoppages and to increase the quality thanks to the faster and more effective intervention of the weaving operators on the machines they are responsible for.”
Yünsa increased its brand value by 65 percent
According to the research of Brand Finance, one of the world's leading valued brand and strategy consultancy companies, Yünsa became the second brand with the highest increase in value in Turkey. Increasing its brand value by 65.1% in the Top 100 Most Valuable list compared to last year, Yünsa reached a brand value of approximately 17 million dollars. According to the results of the "Brand Finance Turkey 100-2021" report, Yünsa ranked 89th in the "Most Powerful Brands" ranking in Turkey, by rising 11 places compared to the previous year.
