The results of ''Consumer Perception Survey about Energy Efficiency and Heat Insulation in Buildings'' that was conducted by Sustainability Academy with the support of leader of the insulation sector, Filli Boya Yalıtım, were announced at press conference. With the support of Capatect, the survey was conducted in 16 cities and 7 regions by Sustainability Academy that works as an information centre in line with the goal of being a pioneer for the transition to "Sustainable Business" models in Turkey.
In the scope of the survey, the answers of such questions were searched: 'What is the most important factor to buy an apartment?', 'what is the biggest obstacle for the customer who does not want any system of heat insulation?’, 'According to consumers, which items cause high cost of energy?'. In research, it was evaluated what the consumer thinks about heat insulation - savings and the rate of application for heat insulation-socioeconomic status.
''Consumer Perception Survey about Energy Efficiency and Heat Insulation in Buildings'', which reveals the perception of the consumer about energy efficiency and heat insulation in buildings, includes remarkable results for the insulation sector. According to the survey 9/10 people think that the heat insulation is very important issue. Heat insulation is considered important, because it saves money and energy. But, only 1/4 thinks that heat insulation is important for the energy efficiency. The other striking result of the survey is the perception of consumers about the effect of the heat insulation to the energy bills. In contrast to the real data, the consumers consider that the most important causes increasing the energy bills are the electrical appliances. In other words, the survey reveals that the consumer consider that the energy bills increase because of the electrical appliances and home appliances; the heat insulation provides savings and comfort for the consumers.
Giving a speech at the conference in which the results of the survey were announced, Murat Sungur Bursa, Sustainability Academy Chairman, stated that: ''We believe that the results of our survey, which leads in such works constituting the most important article of our current account deficit as the reduction of energy costs, the resource consumption for a sustainable future and raising the awareness of individuals, will contribute to the works of public and private sector as well as civil society organizations. Considering that the energy consumption in buildings constitutes a signaficant share of total energy consumption, it is possible to say that the heat insulation can be hidden financial source of urban transformation.’’.
Gülay Dindoruk, Betek Marketing Assistant General Manager, said that: ‘What matters for us is to have clients pleased with our business as the market leader. As a result of this research, we see that the vast majority of those who use heat insulation suggest it to people around them. The other result of the survey, those who want to benefit from heat insulation need a financial source. For heat insulation, we know that the role of the buildings is very important. Therefore, there is no doubt that the methods to be implemented will contribute to the national economy.”.
Interesting Details of Survey Results
In Turkey, one of the two individuals describes the heat insulation as jacketing and 82 percent of individuals consider that the jacketing is the most effective heat insulation method. In Turkey, 1/3 people do not know what to do for energy efficiency and 1/2 does not know the relation between energy efficiency and heat insulation. The rate of individuals, who stated that they are aware of the existence of legislation related to the heat insulation in Turkey, equals to 40 percent. The reason of the low level of information is considered as inadequate explanation about the issue. 70 percent of Turkey considers that the most effective source of information for heat insulation is neighbourhood. 39 percent of those surveyed do not have enough information about Energy Performance Certificate which is mandatory for buildings.
Heat Insulation Amortizes Itself in Short Time
1/2 people surveyed states that the investment made for heat insulation will amortize itself in 2 years. In scope of the research, it was searched that the individuals, who benefit from heat insulation in their buildings, recommend to his/her friends. 74 percent of individuals living in buildings heat insulated consider that they practice economy as energy savings more than 40 % in their electricity bills.
