Mogul having put its signature to several novelties among Turkish nonwoven manufacturers expands its activity field with new investments. We have interviewed Mr.Serkan Göğüş, the company’s Trade Director within the frame of our Nonwovens File and Mr. Göğüş informed us that the year 2012 met their expectations. Göğüş also informed us that a new spunbond investment will be put into action in 2013. Mr.Serkan Göğüş having informed us that they have obtained successful results with the Spunlace investment launched in 2010 said that “We may well say that 2012 was positive thanks to the propellant power of our new investments”. Göğüş pointed out that for the first time with the Spunlace investment they have realized a production with the technology going from fiber and continued his words; “In 2010 we activated this investment. We had an increase in sales generating from this investment. This process also continued at full speed in 2012. The fact that an enterprise operated with full capacity and profits is a time-taking period. You need to be patient with these kinds of investments. It was the same case in the last Spunlace enterprise. The process having started in 2010 concluded last year with an increase in sales. We hope that in 2013 we will keep improving our growth with spunbond investment.”
We Target to Find New Market Fields in 2013
Göğüş expressing to reach half road by producing underlined that in order to complete the road, market fields should also be expanded with successful studies. Göğüş reminding that they generally export North America and Europe Region pointed out that they export most of their production. Göğüş continued his words as follows; “We haven’t experienced a change in terms of demand but we try to diversify our market fields constantly. Thus, there was a slight expansion last year in terms of organization. We increased our employment in that sense. With the participation of new colleagues to our sales team, we try to expand to markets, which we are already present but in which we are not very strong, such as Middle East, Russia, Latin America and Far East.”
As per the evaluations made in global terms, Göğüş urged that the production and sales of nonwovens have increased in the world and pointed out the followings; “There are individual market research reports conducted on nonwovens but in global terms, it is not right to talk about an accurate market share. Since the first day of Mogul’s foundation, the company worked to export most of its production and focused to sell goods to the whole world. We plan to establish a more balanced sales weight by targeting developing markets besides developed marked in medium and long term. Despite all difficulties, especially Asia Pacific Region seems to be developing in the forthcoming years and we want to increase our market share there.”
Göğüş stating that they also achieved sales increase in current markets besides their new markets expansion targets and said that they have obtained an increased acceleration in the Balkans and Middle East countries. Göğüş informing about their machinery parks underlined that they prefer European machineries in general and continued; “We invested on German and French machineries in our last Spunlace investment” he said.
Exhibitions are important in terms of Promotion
Hightex and Growtech in Turkey; Index, Idea, Techtextil exhibitions are the ones participated by Mogul as reminded by Göğüş and he pointed out that national and international exhibitions are important in terms of promotion. Göğüş made evaluations especially about Hightex exhibitions and continued as follows; “Hightex is an exhibition which we expect more international participation especially from surrounding countries. However, in the last 1-2 editions, I cannot say there the participation was at high level. Despite this, Hightex is of great importance in order to contact with local customers.”
2013 Will be A Tough Year
Lastly, Mr. Göğüş informed us about how consumers’ demands changed and Mogul’s targets for 2013 and stated that they expect from the general economic indicators that despite the optimism they have 2013 will be a tough year. Göğüş having explained that they will work actively in order to expand their market fields especially in 2013 said that in terms of turnover and capacity they will achieve growth parallel to 2012. Göğüş expressed that thanks to the new investments’ strength, a partial increase in turnover can be observed, and “Especially in terms of exports a decrease in European Region can be experienced,” he said.
Göğüş stated that consumers’ demands are mainly related with end manufacturers and completed his words as follows; “As a business concept, we work with companies. We do not have the possibility to contact the customer directly. We supply products to companies. But recently, sustainability and environment issues became important. These issues are also on the agendas of organizations like EDANA. In Turkey, these kinds of issues are not completely implemented. A completer awareness is not established yet, however in the world there is awareness. Increasing costs in natural based product use prevents companies to support the issue. For the time being these issues are not validated. But there are some improvements in that direction. It seems like a niche market and niche applications but in time, I believe that it will become more serious in developed countries like America and Europe,” he said.
Close up: Mogul
Mogul Tekstil dealing in the field of technical textiles and nonwovens was established in 1995 in Gaziantep. The company started production in 1997 with completely local capital and it has an important strength in the industry as a nonwovens and composite fabric manufacturer. Mogul has 2 installed production plant in Gaziantep, Turkey which is regarded as the nonwovens production base, situated in the 2nd and 3rd industrial zones, and Mogul expanded its national sales network thanks to its sales office inaugurated in 2002 in Bayrampaşa, İstanbul. When we have a look into the company’s sales graphic, which is especially focusing on industrial applications and technical textiles, it is seen that a great majority of the products manufactured are exported to more than 50 countries. In addition, Mogul is known as the first Turkish company having become member of EDANA in 1998.
