Ercem Tekstil, started its trade life in a small store in Beşiktaş İstanbul in 1984, turned into a strong firm carrying out its activities at wholesale fashion and ready- made clothing sector both in home and abroad with Giovane Gentle brand in 2001. Ercem Tekstil which combines its knowledge at retail sector, quality understanding and customer expectations with the collections it designs, united all men’s trends under one roof by adding integrated Giovane G. Designers to the production of Giovane Gentle brand in 2005. Member of the Board of GiovaneGentile Cüneyt Mutkan who states that store concepts and collections develop each day by making special evaluations for Textowear magazine, says “If you are in textile and fashion, every time you must be within the change and add innovative products into your collections.”
“There Are A Few Firms Producing Suits Properly”
One of the biggest plusses of GiovaneGentile is the materials it uses. Brand prefers different and special materials for all products. Mutkan who states there are a few firms producing suits properly in Turkey, shares the following details; “We process fine details on our designs. Collars of the suits are entirely made from hair lining and we use up quality zippers and korozo buttons produced from bones. Our suits are sewed from 100% mercerized thread. We prefer to use natural and body- compatible materials from hair lining to the padding”. Mutkan who tells 80% of the fabrics they use are imported products, also says “Our prefer ay fabric and accessory supply become naturalism, durableness, fashionableness and functionality.”
Secret Of Being Brand: Unconditional Customer Loyalty
Mutkan who evaluates the competitive capacity of Turkish ready- made clothing sector at global market, says “We have brands which makes quality production, which are successful and have original designs in Turkey. If our producers make correct market strategies by empowering their corporation substructures, this number can rise”. Mutlan advices producers to face to innovation and technology- focused investments, participate fairs regularly and realize perpetual sale and marketing activities to reach potential customers.
Mutkan who maintains his words by saying “First rule of being a brand is to create happy and healthy customer”, says they take turnaround from 7 of 10 customers. Mutkan pursues his words as follows “Yet first rule of being a good brand in home and abroad is to create unconditional customer loyalty. In the world men follows fashion as much as women and they budget more for fashion.”
10 Sale Points In 24 Countries
GiovaneGentile meets customers at 110 sale points in total in USA, Europe, Asia and Africa. Mutlan says “By 2016 we made a fast enter to the market. At the first stage, we settled in cities like İstanbul, Ankara and İzmir. Now we have 13 stores in İstanbul. We reached 30 sale points in Turkey by evaluating the demands coming from Anatolia”. Mutkan who mentions their growth targets for 2018, uses the following expressions “We opened 30th store of our brand and the first store of 2018 in İzmit. Our target has been always same when opening the first store and the 30th one; to gather our customers with quality product scale. We will continue to position our brand in the next periods with this mind. We target to reach our store number to 40 in the end of 2018.”
