Konak Fashion Fabrics which manufacture knitted fancy fabric for women's underwear and outerwear exports 70 % of its production.
Konak Fashion Fabrics, which is included in the “follow up” list of various fashion designers and buyers throughout the world participated in Intertextile Shanghai Garment and Fabric Fair for the second time. Established in 1963 with net curtain production, Konak Fashion Fabrics has focused on women's innerwear and outerwear fabrics since 2004.
Serap Ulu, Sales Representative of Konak Fashion Fabrics whose products which stand out with their models and quality levels are preferred by important brands and chain stores found in such regions as England, France, Italy and America owing to their fast service network made explanations to Textile World Magazine Group about her company at Intertextile Shanghai Garment and Fabric Fair.
China Now Wants Products with High Added Value
Serap Ulu stated that, as Konak Fashion Fabrics, they focus on export, mane production for both European and American markets and have important and long-term investments in America, in particular. Ulu added that: “We mainly manufacture for Europe. We have an important investment in America for a long time now and we take feedbacks for our products from our clients at such fairs. As the products that we sell to America are manufactured in China, that’s why we are here.”
Stating that they had contacts with local brands of China in the fair that they took part previously, Ulu said that: “Chinese brands now prefer products with high added value rather than typical and cheap products.” This is the sign of an important mentality change experienced in the Chinese textile sector.
What Distinguishes Us from European Brands is Our Product Categories
Ulu stated that they meet with many European participants including the Italians and the French, in particular, at the fairs held in Far East and added that: “When we compare ourself with the European brands, our product categories and collection presentations differ. This is what distinguishes us from the others.”
Stating that their production capacity is around 750 thousand meters per month, Serap Ulu reported that, according to the recent sales figures, they export 70 % of their production and sell 30 % of their production to the internal market exporting ready-made sellers.
