Zühre, taking its name from a star being the symbol of beauty and grace, entered the sector by starting the productions of overcoat, cap and coat in İstanbul in 2005. In addition to increasing its branch number in 2010, Zühre which decided to give franchising begun to gather with global customers by opening abroad in the same year. Erhan Yazıcıoğlu, Chairman of the Board of Zühre, made explanations about the brand development to our publication group.
‘Our Competitive Capacity Is Globally Big’
Textile and ready- made clothing sector has an important role for Turkey’s economic development with its employment capacity, production volume and export incomes. Yazıcıoğlu who evaluates Turkish ready- made clothing sector’s competitive capacity at global market, says “Textile and ready- made clothing sector, having one of the biggest shares at export in Turkey, has a respectable position at global market. Therefore, when considering within the frame of especially conservative clothings, our competitive capacity is so high globally.”
Timeless And Placeless Pieces
Zühre has had a place at the sector as being one of the loving brands at conservative clothing for woman by taking a new understanding to woman outwear. Yazıcıoğlu who states that they have many different concept such as sport, classic and modern, tells, “We address pretty wide range from 18 to 70 years old.”
Gathering Customers in 4 Continents
Zühre, having the principle of meeting quality products with the customers with the experience it has from the production and has more than 300 dealers in Turkey, on the other hand delivers its products to more than 20 countries in 4 continents especially in Middle East and Europe. Yazıcıoğlu says “We are one of the most famous brands at conservative clothing in Turkey and Middle East and one of the movers and shakers at the sector.”
Yazıcıoğlu who maintains his explanations by evaluating their choice criteria at the supplies of the products like fabric and accessory, says “As we are after the best, we sometimes prefer home and sometimes prefer foreign producers. But we are dealing business with the sector’s experts.”
Shares His Targets For 2018
Explaining the growth targets for 2018 of Zühre, Yazıcıoğlu gives place to the following words “We are targeting to contribute to the growth targets of Turkish brands by increasing our share at conservative clothing sector”. Yazıcıoğlu who adds his word they plan to increase the brand recognition, “We target to increase our sale points to 500 at home, 250 abroad and increase our franchising number to 50. Besides, we focus on profitability, productivity and quality service understanding” says as the last word.
