Osman Ege, the Chairman of the Board of Şimşek-Ege Etiket ve Matbaacılık Ltd. Şti. (Label and Printing Co. Ltd.) who stated that outfit sub- industry moved with a parallel speed of the ready wear performance, maintained his words as follows ‘’Outfit sub- industry firms exhibit performance according to their own customer portfolio status. At the same time, on the import of sub- industry products, fall happens according to the total need. But Turkish sub- industry has still taken a small share from the world market. In order to improve this, we need to carry out more marketing, create more sales channels and establish quality/ cost balance well by concentrating on P&D and R&D, innovation and design.’’
Produces more than 750 million of label per year
Osman Ege saying that they are a firm making manufacture in world standards as being Şimşek-Ege, he stated that they appealed to all outfit manufacturers from socks to hats, from denim to evening dresses and from underwear to the coats. Ege who expressed that they manufactured outfit labels for about 30 years, also said that they manufactured boxes, bags and packaging products for outfit as well as leather, printed and cardboard labels. Ege who gave information on the range of products, said ‘’As well as we manufacture labels with the sub- classes like barcodes, sticking and RFID chipped, we also manufacture labels from a wide range of raw materials by using any kind of printing technique. Our P&D department launches our own collection each year and we give design support for our customers at season studies. We manufacture for foreign brands such as Zara, Bershka, H&M, C&A, Replay, Pepe Jeans, Debenhams, George, Next and many domestic brands such as LCWaikiki, DeFacto, Koton, Colins. We carry out direct export for hundreds of countries in Europe, Asia and Africa.’’
“The most significant factor for Ready Wear is Innovation”
Ege who told that “We are one of the biggest firms on Turkey’’, also said ‘’As we a firm which manufactures in world standards and can have any kind of social, environmental and chemical inspection, we have taken a great demand from the local firms recently. Generally, brands are working with us for all of their labels. But our success at multivariate labels gain advantage for our customers.’’ Ege who stated that they had a wide range of samples and wide collection possibility as they were working with the customer from all four corner of the world, said ‘’We use our experience by supporting the new developments of our customers. Especially our fast sample and wide collection possibility ease the work of our customer for their new designs. The most significant factor for outfit is innovation. We add their products quality and discrepancy.’’ Ege who also stated that they manufactured the same samples for the customers who carried out fason manufacture for Europe by taking permission, said ‘’We gain them speed and cost advantage by saving from import bother.’’
