Coinciding with the 10th anniversary of The Wool Lab, the first iteration of The Wool Lab Digital pays homage to the innovative essence of the curated sourcing guide, reinventing its offering to meet the needs of the global industry. While its structure and functionality of the digital platform has been adapted to the times we are living in, the core of The Wool Lab remains the same, the company explains; it is a guide to the best commercially available wool fabrics and yarns, created in collaboration with the most innovative and quality-oriented spinners, knitters and weavers from across the world.
The Woolmark Company has quickly adjusted to the market changes imposed by the global pandemic and, through The Wool Lab Digital, provides a robust solution that continues to connect and support the global supply chain, by providing a digital showcase for suppliers and a leading sourcing service for buyers, the company says.
The Wool Lab Digital will be freely accessible to everyone in a dedicated area of its website. By simply registering, users will be able to go through the guide and choose a selection of wool fabrics and yarns in which they are interested. Users will immediately receive an email with the details of their chosen swatches along with the contact information of the applicable manufacturers that the user can contact to request samples.
“The Wool Lab is the world’s only collection of curated, innovative yarns, fabrics and processes dedicated to wool and therefore offers an unrivalled and global opportunity for wool textile sourcing,” said Julie Davies, The Woolmark Company’s General Manager for Product Innovation and Education Extension.
The Wool Lab Digital, by expanding ‘’The Wool Lab’’ into the digital space, enable designers, buyers and sourcing teams to continue to connect with known suppliers and discover new, global suppliers, strengthening supply chain partnerships which is imperative within our industry.
About Woolmark Company
The Woolmark Company is the global authority on wool. Through their extensive network of relationships spanning the international textile and fashion industries, the Woolmark Company highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.
The Woolmark logo is one of the world’s most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product. The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.
