Kiğılı, took step to the textile sector by selling suiting for men about 80 years ago, achieved to be one of the rooted firms of the sector at its ready- made clothing journey which started first with shirt and then pants, suits and coat production. Brand enlarged its service area by opening Abdullah Kiğılı ExclusiveCut integrated to Kiğılı brand in 2006. Kiğılı that positions at the sector with 26 sale points in 13 countries as well as 225 stores in 67 cities in Turkey, conveys its products to Turkey and the world with its 30 thousand 805 square meters storage area in 7 cities in total.
“We Have European Standard Fabric Quality”
Kiğılı CEO Hilal Suerdem who states at her evaluation shared special for Textowear magazine that Turkish ready- made clothing sector has grown in to compete at global market, says “When we attend o international fairs, we see great interest both for our brand and other Turkish brands at the sector. Besides, our stores abroad are welcomed warmly by consumers”. Suerdem who records that Turkey is advanced level at the production of the products used at ready- made clothing sector, tells “Today we have European standard fabric quality. Current colors and patterns are easily founded.”
Catches Time With The Collections
Kiğılı, standing out with the contribution it makes for the growth of Turkish ready- made clothing sector, succeeds to catch time with the collections it creates. Suerdem who states they have a large target mass says “Even the generations change, we always maintain to be with them by keeping pace with the time spirit”. Suerdem, stating that they take abroad among their priorities when they determine their growth areas as being Kiğılı, uses the following statements; “The notion of domestication has won a great importance at any field. So we follow market- focused trends closely to stay strong at the competition.”
“5% Of Our Turnover Forms E- Commerce”
Suerdem who maintains her speech by evaluating 2017 of ready- made clothing sector and Kiğılı brand, says “2017 was more balanced year for the general sector. It was the successful year for the firms which attained their realist targets”. Suerdem, stating that they increased their turnover 8% compared to the previous year, also states that they have 10% increase at their investment amounts. By saying “We opened 10 new stores in total, speeded up our marketing investments at digital side. Today 5% of our turnover forms e- commerce”, Suerdem adds that they proceed to carry their own standards to one step ahead both in the meaning of sale numbers and brand perception.
‘Brand of Turkey’ In Stead Of ‘Made in Turkey’
Suerdem who utters they will maintain their investments about new stores, employment, new areas and new markets in 2018, end her words as follows “Among our targets, there are 15 new stores at home and 10 new stores abroad to open. In addition to this, we want to settle ‘Brand of Turkey’ perception instead of ‘Made in Turkey’. As you know, Kiğılı has the position of being ‘Turkey’s men’s wear’. We will try to create this positioning abroad as well.”
