Organized by Messe Frankfurt and being one of world’s most attended home textiles fair, Heimtextil will be held in 8-11 January 2014. As it was before, this year again Heimtextile will be the first sector fair in display. From furniture fabrics to curtains, embroidery designs to thermal printings, pillows to complete set of beddings, wall papers to carpets, kitchen to bathroom textile products, where all aspects of home textile is represented, the Heimtexile fair is a sector appointment that shouldn’t be missed. The fair not only exhibits new products of home textiles but also presents the next season’s trends as well. With 62 countries and 2,658 firms participating to the fair last year,this year also a strong interest of participation to the fair is expected. 67% of participants coming from abroad, this year,160 participants from Turkey and over 2.500 visitors are expected to be attending.
At Heimtextile Frankurt Fairs Turkey press conference, Messe Frankfurt Istanbul General Manager Aleksandar Medjedovic, Messe Frankfurt Textile Fairs President Olaf Scmidt, Bursa Trade and Industry Chamber (BTSO) Chamber of the Board and Uludag Textile Exporters Association (UTIB) Chamber of the Board Ibrahim Burkay, Tanriverdi Holding Chamber of Board Recep Tanriverdi, Denizli Exporters Association President Kocasert came together.
“We are adapting to change”
After the press conference, Messe Frankfurt Textile Fairs President Olaf Schmidt, shared important information with the magazine ‘Textile World’ (Tekstil Dunyasi Dergisi). “Textile is the world’s fastest growing and changing industry” states Mr Shmidt and explains that they adapt their fair organizations accordingly to these developments and changes. Up until today under different segments they have organized more than 40 fairs and have always provided their organizations with new insights. The recently started new usage of digital printing in the home textile industry and sustainability coming to the forefront together with the developments in design and materials are examples Mr.Schmidt gives about this issue.
“We give great importance to the digital printing process, because this technology provides manufactures with opportunities for a more creative production.”Mr Schmidt reports that, in a short time period a large development in the textile industry on digital printing will be seen.
“We will be giving place for E-Commerce”
The new edition of Heimtextile is expected to be more larger than the previous year, Mr Schmidt explains and adds that as Heimtextile in 2014 their aim is to target highly qualified participants. “In the textile industry , exhibitions are one of the most important promotion tools where customers and products intersect at a certain point. For this reason we need to make the right progress and a true market analysis” Mr Schmidt says. For studies made under this issue he gives the internet as an example. “We have made serious studies on the usages of the internet. As you know internet is very important for the whole globe. Our aim today is to provide information to retailers whom don’t use the internet too frequently and explain the importance of the internet as a sales channel besides large stores. We are giving seminars and education on this subject. Because we believe that in the future internet will be more demanding to retailers, as Heimtextile in 2014 we will give special importance to E-Commerce.”
Heimtextile, having no quota applications required for it’s participants as Mr Schmidt explains ,said that this depended on the states and their agreement between themselves and that Heimtextile was very important for the home textile market adding that they were very pleased by the increasing number of participations.
Especially in recent years, due to the economic situation, many European textile producers attended to these fairs to establish business contacts in the China, Middle East and American market explains Mr.Schmidt and continues saying that at this point Heimtextile comes into prominence and that this criteria is very important for them to demonstrate their achievements.
With India We are Going To Turkey
Joining with 70 companies last year, Turkey is on its way to be the world's most important country in textile sector, Schmidt says Turkey will be one of the important player in its market, added that they care Turkey's participation a lot and that they will organize the same fair in India this year.
Olaf Schmidt "India has arrived to a very important position in the world market. Next year in June, with Turkey's participation we'll be in India together. India right now is a very fast growing market. Not only as production, has it also grown quite fast in purchasing and demand. We have recieved a request to do an activity in the industry in this area. In June 2014, we will organize our first Heimtextil Fair. To this fair, there will be a lot of attendance from Turkey. India market has a growth rate of 8 percent and its an important market for Turkey. Also in India, in the field of construction, there is visible development in office and hotel construction. This is an important development for us.”
About Texprocess which is organized biennially, Schmidt said this year's edition was very successful, "There is an incredible increase in visitors, because of this, Texprocess was very successful." Schmidt expressed that they received same responses from the participants and that they are working on strategies to develop this fair even more. Schmidt stated that they have a good relationship with Turkey and when we asked him about if there will be a special fair work for Turkey "We are in constant communication with fair organizers to know what’s going on in Turkish textile sector. "If the sector is demanding something from us, we need to find a solution to do about it."
