Mert Düğme which began its production in 1990 attracted great attention with its export and import. Firm that took part in sector with two plastic button sewing machines continued to provide service to sector with its shop which opened in Laleli, Istanbul in 1994. Mert Düğme made stone import from China since 2007 and takes part in leader firms of sector in the fields of export. There are plastic button, polyester button, zamak and stone production in production portfolio of firm and firm increases its product range with its works.
Yusuf Demir, General Manager of Mert Düğme with whom we made an interview made an explanation about firm and textile industry. Demir who stated that they are a firm that makes only production in 1990 said that they make import of stone which is adhered with iron from China at the present time. Demir who said that they have a balanced tableau in terms of import and export; “We make import of products that aren’t produced in Turkey. In relation to this, we make export of products that we produce in Turkey. Namely, we constitute a balance. We make a good import in the field of stone and at that rate we make export in the field of button. “said.
Demir who made explanation about economic situation in last decade in the fields of textile industry and textile subsidiary product, by saying that there is a downfall in market in terms of global; “There is a growth trend in textile industry from 1990 to 2000. Some firms renovated themselves during this term. After this, market found its own place when we entered to last decade. Countries which were our customers in the past are our opponents now. So a regression began in market in terms of global. For example; our customer Poland, Hungary, Russia, The Ukraine and Belarus began to make production on a large scale. Accordingly, downfalls rose in the field of textile industry.” said.
‘Buttons are Used As Accessories’
Yusuf Demir who reminded that buttons are used except its fastening aim remarked that buttons are elements which increase product sales as accessories. Demir who said that they took the place of Italian in this matter; “Italian began to make boutique oriented production. Namely they produce special collections and provide less production. We try to make product sales with prices close to China and cheaper than Italy as Turkey.” said.
Demir who said that they didn’t make many models as technical in foundation terms but now they make a model a day more fast and systematically said these about economic situation of industry in 2012-2013; “We had a crisis in 2011-2012 periods that nobody had a crisis. Nobody says that there is a crisis in 2013 but we have a crisis within ourselves. This situation isn’t special for only Turkey it continues also in terms of global too. So we must invest, form capital, strengthen the crew and increase advertising works to overcome the crisis without loss.”
Future of Industry is Anti-Damping
Yusuf Demir, General Manager of Mert Düğme who is member of 42nd Committee that contains Textile Subsidiary Products in Istanbul Chamber of Commerce stated that they give importance to anti-damping which means that imported products aren’t sold under a certain price for the future of industry. And Demir added that they took a decision about this matter in the meeting in ITO and ended his speech as follows; “We took a decision about anti-damping in the meeting in ITO and we conveyed this decision to authorities. We will do the best we can do for enactment of this matter, because anti-damping has an importance for actors of sector. Everybody can change a matter in the scope of jurisdiction. A committee member has limited authority but we will use our authority as long as we are supported. Some institutions such as chamber of industry, chamber of commerce, ITHIB, ITKIB should find solutions by making something collectively.”
