“2018 was a very challenging year,” says Benjamin Mayer, Managing Director of Mayer & Cie., reviewing the past 12 months. “We had a great first half until trade policy developments led to a marked decline in sales revenue. Nevertheless, sales were good overall and at EUR 110 million we even managed to achieve a slight increase.”
Mayer & Cie. was affected most by turbulence in Turkey, traditionally one of the company’s most important markets. At the beginning of the year the order intake was at a peak, only to collapse in the second half due to devaluation of the Turkish lira. In addition, the trade conflict between the United States and China unsettled the entire global economy. Repercussions on the textile trade took their toll. Business with Iran, for example, an interesting market for Mayer & Cie. as a potentially strong textile country, was made impossible by the reimposition of US sanctions. “2018 again made it clear that the textile market and with it the demand for circular knitting machines is repeatedly subject to strong fluctuation,” Benjamin Mayer concludes.
Growth Potential for Braiding Machines in 2019
Unlike the currently declining market for circular knitting machines the sales outlook for braiding machines is excellent. “From today’s perspective the production of braiding machines is fully booked until the end of 2020,” Benjamin Mayer says. He anticipates 2019 sales of more than EUR 10 million in this line of business. The Albstadt team, consisting of 12 employees, is scheduled to make about 40 braiding machines in 2019. Until the year’s end production will be supported by the firm’s US affiliate Mayer Industries because demand exceeds current German production capacity. Mayer & Cie.’s aim is to further develop what is already a very good market position in braiding machines. Production capacities are to be increased in Albstadt and an in-house research and development department is to be set up.
Circular Knitting Machines: Long-Term Outlook Stable To Rising
In the circular knitting machine sector the downturn in demand can be offset by in-house measures such as running down working time accounts. Mayer & Cie. is also looking at countries like Uzbekistan and Bangladesh, where developments are positive. Uzbekistan, a cotton producer, is becoming an increasingly interesting market for circular knitting machines due to intensive government promotion of domestic textile production, while Bangladesh has for years been one of the company’s most important markets.
Mayer & Cie. anticipates a positive impetus from the industry’s leading trade fair, the ITMA, to be held in June this year in Barcelona. Mayer & Cie.’s trade fair presentation will focus on sport and sportswear and on digital customer services. “We are hoping that ITMA will kick-start a textile industry recovery, for in principle nothing has changed. The world’s population continues to grow and people continue to prefer jersey knitwear,” Benjamin Mayer says. Against this background his view of the new year remains positive: “We are looking forward to 2019 despite of all the challenges because our company is well positioned as regards our portfolio of machines, our corporate structure and our market position”.
