Inspired by our traditional crafts and engraving point lace, embroidery as well as stones in the collars she designs, the founder of the Collare brand Aslı Mutlu, presents an innovative product to her customers. Aslı Mutlu, shared the details upon Collare with our publishing group.
Can we get to know the Collare brand? What is the story of your brand's establishment as well as the products that are offered?
Our brand Collare, means collar in Italian. We tried to add a bit more variety and gave place to Turkish motifs alongside with our regular as well as bling models to collars that are mostly worn in tuxedos in the foreign countries. With our starting point being handicrafts, through needlework of point lace and embroidery, we presented our customers a product that conserved our cultural heritage and that wasn’t existent before. The end-users can comfortably use these products according to their tastes, together with jackets, cardigans, sweaters, vest, dresses and so forth. In terms of the market for our collars, which stand out as an effective product that can be used conveniently during daytime as well as the evening, rather than filling the gap, our aim is to draw the attention of shirt-lovers and to offer them a stylish look without overdressing but through the simplest combinations.
Are you also taking on an important social responsibility in the manufacturing process of your products?
Self-crafted women entrepreneurs who are dedicated and work with great efforts carry out the workmanship of each collar. Thus, we have brought into being our purple colored heart logo to represent our brand with the slogan 'Every woman is a value and these values must always be brightened'. Every Purple Heart that you see represents an individual trying to hold on to life in a certain way, a laborer and a mother.
What constitutes the themes of your collections?
We applied the Turkish motifs and handcrafts by simplifying them much further.
We wanted to harmonize with today's fashion without giving place to stylized designs and shadows but through embroideries made by using only one color.
In addition to these, we also diversified our product range by using point lace and stone dressing techniques. Our aim is to make our applications more prominent by preferring 100% special woven cotton fabrics and especially white fabrics.
Where does Collare position itself in terms of its with its target group as well as its product range?
The Collare brand collars appeal to women who love to wear shirts, however dislike overdressing but who also want to look elegant in every circumstance.
Since our collars are offered under a wide range of models, we are able to address every person and to every taste.
What are the sales channels for your sales-related activities? What are your growth goals?
We have exclusive stores where our products are available for sale, but we often meet with our customers in organizations where charity organizations are organized. We also offer online sales services via the Collare Brand Web-site to overseas as well as domestic market. Our goal is to increase our product diversity so as to enhance our recognition and to meet the demand from not only the domestic market but also from abroad.
