We interviewed Comeup General Manager Alper Türk about the subjects from the establishment of their brands to their targets. Türk said the following about their history, “Comeup is the most recently established company of a textile group founded in 1986 and the first company to reach the consumer directly. The group manufactures and exports knitted fabric, yarn twisting, weaving and seamless clothing with a fully integrated (knitting, dyeing, sewing, ironing/packaging) production facility with 3 separate companies excluding their brand. Comeup brand was founded by Alper Moda, who has experience in product development, production and export in the field of seamless clothing. We always had the idea to create our own brand, especially with our accumulated know-how in sportswear. Comeup to operate in active sportwear market, with the purpose of bringing fashion and technical features to the street whose focus is performance products after the two-year length preparation period, finalized its establishment in April 2020. The brand that sets its goal to make selling only from their website goes into live mode following the pandemic period.’’
Q. What is your annual production capacity? What would you like to say about your export plan and target markets?
A. Comeup General Manager Alper Türk: Our primary goal is; to form a deeper relationship with the consumer and become a lovemark. In this context, we are commissioning the necessary investments. At the point we have reached since our establishment, we can talk about an annual production capacity of approximately 2.5 million units. In line with our export plan and target markets, we have prioritized Europe. The main countries we focus on here are the UK and Germany. We also plan to begin exporting our own brand by the beginning of 2023 at the latest. For now, we have completed our trademark patent processes in the European Union, England, Russia and Australia. On the other hand, our process continued for America and Canada.
Q. What are the most significant features that distinguish Comeup products from other sportswear products?
A. Comeup General Manager Alper Türk: As a domestic sportswear brand that set out a roadmap to produce the most supportive sportswear ever; with our daily wear and performance-oriented tights, we provide great comfort both in training and on the street. While offering many alternative products for sports lovers, we also offer different design and colorful options to our users for those who want to add sporty elegance to their style. 95 percent of our products are produced with seamless clothing technology. We are also pioneers in new techniques used in seamless clothing. In the field of comfortable wear, we stand out with our products that prevent the formation of sweat and bacteria with the Silverplus® feature, comfort with its 4-side stretching feature.
Q. What would you like to say about the product types produced and their usage areas?
A. Comeup General Manager Alper Türk: Our products, which have innovative designs that maximize the enjoyment of workout by offering perfect comfort during every training support the user and give them fresh feeling and while not limiting the their creativity with the high level of stretching and recovery fabric structure. Silverplus® feature, on the other hand, combats sweat odor and bacteria formation. User-friendly and contemporary designs that adapt to the dynamism of the city appeal to high-energy users.
Q. You only make a selling on your own website; do you also have any other plans to enter a marketplace or to open a physical store?
A. Comeup General Manager Alper Türk: We set out our roadmap to reach our users via e-commerce. Our aim was to integrate our own website as the only sales channel in order to provide a perfect shopping experience and to be in one-on-one communication with our consumers. At this point, Comeup products are only sold on their website and are not available anywhere. We accept our users as one and exclusive. For this reason, we will keep our sales channel as our own website, while leaving commercial concerns in the background.
Q. What is your targeted turnover increase in 2022?
A. Comeup General Manager Alper Türk: Despite the difficult conditions of the epidemic that affected the whole world in 2021, we managed to grow twice. I believe that we will achieve the same rapid growth rate in 2022. With our brand, which has gone through its second year in April 2022, in the next step, we aim to expand its product range and to increase its awareness and to ensure that it meets wider audiences. We aim to increase the current turnover by 100 percent in 2022.
Q. What does your brand's sustainability vision encompass, could you explain your motto?
A. Comeup General Manager Alper Türk: Sustainability, which focuses on the environment, nature and human health, is the main focus of every brand. As Comeup, we strive to minimize the damage to the ecosystem at every stage of our production. In this context, we integrate sustainability into our entire production approach with the motto of durable-quality products that can be lasted for a long time and with our zero waste certificates. We are moving towards being 100 percent sustainable. We carry out studies that will enable us to achieve the sustainability goals that we have set for ourselves. In particular, we want to reduce water and energy consumption.
