E-commerce site, beymen.com, which offers numerous world brands and more than 10.000 products to the consumers, brought another innovation to the fashion world.
Starting to serve its clients with the service of ‘Buy on the internet, take delivery in the store’, beymen.com offers the opportunity of making the delivery of the products sold through internet site in the store.
In this manner, clients will be able try the product and get the product modified if necessary or combine the product with a different item or change it immediately.
Being highly popular in Europe and America, click&collect concept allows the users to take the product from the nearest store and this concept is particularly advantageous for users who are not willing to share their address or want to avoid problems that can occur during delivery via cargo. As payments are made online through the web site, users do not waste time during the delivery of the product.
While one fifth of all consumers making online shopping use this application, it is expected that this figure will double in 2014.
click&collect in England
A lot of apparel retailer in the UK, that uses click & collect can use this application online only for reservation, not for online sale. This application is distinguishable for UK. Users can reserve products online and after that can go to the store for try and if they like, they can buy at the store. Thus, aiming that to reach out the consumers, whose are searching the product from internet and want to try products before buying it.
In this system in the United Kingdom, when users reserve a product, they have a certain time to find a chance to try the product and can buy after that in the store.
But the biggest problem in the system is there is no alternative way for the customers who want to buy the product at the store after trying it yet.
Although the risk of missing the customers who want to buy at store after try the product, the system is still come forward for the customers who doesn’t trust the online shopping website and who doesn’t want to buy before see and try the product.
