ITMA 2015 which opened its gates in 1951 for the first time and becomes the biggest textile and garment industry manufacture technologizes of the world was organized in Fierea Milan Rgo in Milano, Italy between the dates 12- 19 November. More than 123 thousands of visitors from all over the world visited the event in which the solutions developed for textile sector. In this biggest event which is organized once in a four years, our Publication Group took part with the booth and with the wide staff.
In accordance with the interviews and observations we made during the fair, new creative investments and business ideas have great importance in order to shine out at textile sector which has had a narrowing due to the economic troubles in the whole world and the political uncertainties occurred in nearby geography. With increasing costs, increasing competition conditions and environmental pressures, sector needs innovative much more day by day. Almost all of the firms participated to ITMA featured the notion of sustainability by taking these notions into consideration on the products they developed.
Importance given by Turkey for ITMA is increasing
In ITMA 2015 which was organized in 1991 for the first time in Paris and Turkey participated with 4 firms and Turkish textile machinery sector carried out a big breakthrough in last ten years took part with a wide participation, we ranked as third after Italy and Germany with 7.590 square meter of area by leaving astern China, India and Sweden. Increasing our visitor number for the fair which we participated with 140 firms including the leading machinery and technology developer firms, shone out as a positive improvement for our sector. To the fair, the most visitor came from Turkey after the host country Italy and India which has 1 billion of population.
Erwin Devloo, Marketing and Communication Director of Picanol, by saying that a considerable amount of visitor came from Turkey, said ‘’When compared to the previous four years, there is a visible increase at the visitor number coming from Turkey’’. Devloo who expressed his satisfaction form this issue, said that this edition the fair was rather successful in the sense of visitor number and quality.
Mark of Turkish to ITMA
Both domestic and abroad promotional activities played important role behind this success. As being the Publication Group, we also contributed this organization with the promotional activities. By making the introduction of the Turkish firms to participate to the fair with ITMA 2015 Journal and Textile World Magazine which we published before the fair, we did our part. Besides, Temsad Textile Machinery and Accessories Industrialists’’ Association realized a successful promotional activity.
Booth Design
We supported our firms which participated to ITMA as the solution partners of textile sector on booth design. Our Publication Group which carried out booth design organizations for many leading firms like Dilmenler, Kipaş Holding, Ak- Kim and Aksa, proved to be the leading in the sector one more again.
ITMA Tour Organization
With the Corporation of our Publication Group and our travel operator Fuar Tour, we signed under about a 600 people tour organization. For out ITMA tour which was achieved seamlessly in company with the specialized guides, it was carried out successfully thanks to the tour preparations which were started two years ago. The people who participated to the fair found the opportunity of making a productive business travel with the tour programs which were organized in a way which could meet all demands from then sector and organized flexible.