Elteksmak, founded by Mehmet Poslu in 1994 and concept ‘Electronic Textile Machinery’ has been active in textile drying and finishing technologies since the first day it was founded. Approximately 20,000 square meters of factory space with indoor considered, is located the heart of the textile sector in Turkey Denizli. Elteksmak manufactures machines such as Poslu Ram Machine for textile dye shops, Elmego X and El-Nino Continuous Tumbler Dryer, Airelax Belt Dryer, Vaporesso Pressurizing Machine, Hanging Fixing, Foulard units and sells all these machines to over 40 countries including Turkey. The company opens up to new markets with its extensive agency network and related technical service points, and strives to ensure that its customers in the current markets receive the most accurate service in all processes from the sales stage to the technical service stage. Being a family business, Eltekmak has created employment for 150 people with its corporate structure and professional management approach. Company General Coordinator Eyüp Poslu Yayın made a statement to our publication regarding his new investments.
Quality and Flawless Production
While giving information on the foundation of his business and its development since its establishment in 1994, Eyüp Poslu, "The first aim of our company is to try to meet the needs of the enterprises in the region where it is located. In the following periods, it continued on its way as a company that first responded to national and international needs, and it also develops its sales and product range every day. The development of these markets has led us to develop a wide variety of fabric types and special processes and machines for these types. Kontini Tumbler with Elmego and Elnino brand, Vaporessa brand fixing and steaming machines, special treatment for polyester blankets and carpets, relax fixing and 4400 cm special width Ram machines were born in response to these needs and continue to develop in parallel with the changes in demands. ‘’Until the early years, Elteksmak focused on quality and flawless production, collaborated with its customers and worked on the development of the machines it produced '' said Poslu and further talked about growth stages of the enterprise at the beginning.
Special Production for Customers
"Especially after the successful R & D studies it has done until 2004, it has presented the machines that the sector needs with a wide promotion and marketing organization to the taste of the whole textile industry. Our company, which has been producing only for its customers for nearly 8 years, came close to Denizli Organized Industrial Zone in 2002 and continued to grow in this location. Elteksmak, a company not compromising development and growth plans and puts everything in progress in time has become a global brand in 2010 and in 2011, has become one of the leading enterprises both in Turkey and in the world regions. In 2014, we laid the foundations of the factory where we manufacture of today, just behind our existing business and started to respond to the demands from the relevant sector partners by increasing capacity."
"We are a Giant Family Business."
Eyüp Poslu, who completed his education in the years when Elteksmak, a family business, was founded, assigned active role in the company from the beginning. Poslu said, '' Elteksmak was a new start-up, and I could have a chance to grow with Elteksmak. Especially with my brothers Ekrem and Emrah Poslu assuming active roles in the company, we moved to a professional level in our administration. In general, we can see many businesses that are very successful or not. Family businesses, of course, have many advantages. Apart from the fact that family members are only the ones in their internal duties, I think companies with managers who are close associates and are assigned roles based on their individual training and professional competence, which is subject to corporate review and received individualized assessment in their job task are more successful. However, close relatives, who work in the company only because they are a part of the family due to the emotional decisions taken are more likely to experience failure and go through a period of discontinuity and instability although their family members who does not have sufficient experience and training are not managing the company. ‘’ and continues his speech by revealing the secrets of their success, ‘’ “I attribute the secret of our success to the expansion of our knowledge and experience library by continuing to learn what we do not know day by day, with our experience of more than 25 years, by knowing the industry and its expectations, the problems and solutions present in machines very well. As a production philosophy, we only specialized in the work we know best. Instead of producing a wide variety of machines, producing only products in which we have high knowledge and where we can improve machinery with our overall commitment as Elteksmak lead us to success by today. Another decisive factor is the professional management conduct. We are a family company but not limited to 4 members it is a big family enterprise with all of its employees, suppliers, external service providers and even with its customers.’’
An Investment for 5.000m2 New Closed Area Has Started
While giving information on the 5000m2 closed areas added that has connectedness to Elteksmak manufacturing in a huge closed area of 20.000m2, Poslu said, ‘’ "Investments have been completed in the entire infrastructure and machinery park of our factory where we continue our production. With the increasing serious demands recently, until the end of the second quarter of 2021, we are continuing our investments for 5000 m2 closed area added and for the advanced technology metal processing machinery that is expected to increase production speed and precision. In addition to the growth, R&D and P&D departments have been established and started their work actively. In 2020, which is a very challenging year, we have achieved 20% above all our sales targets. It continues to maintain the credibility and prestige of the name Elteksmak, which is always our priority, not only to sell machines to its customers but also to add value to its products. When our customer satisfaction reached the level we determined in the machines we manufacture, that was the turning point for us. In other words, we have made investment decisions not only with the ambition to sell a lot, but also when we are ready for our sales and after-sales services. Today, we are one of the biggest textile machinery suppliers and exporters of not only Denizli but also our country.’’
R & D and Design Award Winning Machines
Elteksmak, which has received two design awards from the Ministry of Science and Technology, makes its R&D and designs within its own structure with the teams it has formed at home and abroad. Elteksmak Board Member and Technical Coordinator Ekrem Poslu said, "The place you see is the R&D & design department of our enterprise, while walking around the R&D center, which is a very well designed, quiet and comfortable place, away from production stress and chaos. All machines and components produced by Elteksmak have been designed and developed here with an expert engineer staff consisting of 10 people. For days, we are making R & D designs of machines that are unique to Elteksmak, that will be the mass production of the future, and the existing machines without even going to our homes. Our aim is to produce ergonomic machines with higher quality and more functional features, as well as add color to our customers' working environments with stylish designs." while accompanying us during our visit to the R&D center which he defined as his second home, well designed and away from stress caused by production and complexity.
High Value Added Products
Ekrem Poslu end his speech with the following ‘Elteksmak, in the 26 years since its foundation, has never been convicted of copying or violating rights of the third party manufacturers and has continues its manufacturing by relying on its own strengths and capability. These designs and productions we have achieved initiated a new era in the textile machinery industry. As you have just mentioned in your question, we have received many awards for our designs that create awareness. In fact, it is to produce products with high added value for our country, which is greater than receiving an award and is an honor for us. Our aim is to make our country a country that is not imitate, but imitated in the production of textile machinery. "
Export to 30 Countries on 4 Continents
While giving information on the marketing activities of the company, another member of the Board of Directors and Commercial Coordinator Emrah Poslu, "We carry out our marketing and sales activities with 8 people directly affiliated to our company, our representatives in the field and our staff of almost 50 people. Besides, we have co-workers joined in our team as assistant marketing to provide assistance to our group. Apart from Denizli Factory and the head office, we serve Russia and Turkic Republics as well as Uzbekistan with offices in Istanbul, Bursa and Uzbekistan in the domestic market. We have a wide marketing network through our dealers and representatives in many countries on 4 continents such as Egypt, Bangladesh, Pakistan, Indonesia, Brazil, USA. While exporting to more than 30 countries around the world, we introduced hundreds of textile manufacturers to Elteksmak quality. Gladly, we created an employment area while earning foreign currency to our country. Today, the ongoing trust by customers and the increasing demands lodged from them have been effective while making an investment decision of 40 million lira. We provide added value. As long as they are satisfied with us and our machines, these investments will continue to increase. ''
Emrah Poslu "We are a Global Brand."
Referring to its success in the world market, Poslu said, "We have managed to have a say in the world markets by offering our quality machines, sales and after-sales services, fast technical service, abundant spare parts and price advantage. In addition, by caring and valuing our customers, we ensured the confidence of Turkish Machinery and manufacturers. We have always been solution-oriented and made them feel special by caring for them."
Emrah Poslu continued his explanations by saying that they are a company with targets that have been essential to compete with themselves, not with anyone, by setting new targets; "We have become a global brand and we bring the wealth of Elteksmak brand to our country as with investments and we are happy with this. I hope we will talk about the new achievements and new investments of Elteksmak in the coming years.’’
