Lenzing took part in the event that took place in Istanbul CNR Expo Center on 15-19 May, 2013 and between firms which attracted the greatest attention in fair. New textile fiber type TENCEL® that firm began to produce from cellulosic pulp 20 years ago took part in home textile fair with its new concept “Botanic Lounge”. Firm shared TENCEL® Botanic Home Concept with Turkish and international textile producers. It is emphasized that TENCEL® which gains to products botanical features when it is used for upholstery fabric, will affect sitting rooms after bedding textile and carpet. It is emphasized that this upholstery fabric prevents static electrical propensity with the feature of humectants besides that it provides bright and soft appearance. While humidity rate which is one of the most important factors that prevents static electrical propensity is % 1 in polyester fabric; it is %13 in TENCEL® fabric. This situation provides that electrostatic loading is at the lowest level and more comfortable use due to the material that is used.
Another advantage of TENCEL® Botanic Home Concept is wash goods. Because of the fact that unshrinkability ratio is high it provides that consumer can use this product hygienically by washing it easefully. This product that provides long- lasting use in home textile due to its wear resistant fiber structure attracts attention with the feature of being economic too. TENCEL® resolves the problems such as electrification and abrasion when it is mixed with wool, cotton, polyester and polyamide fiber. And it doesn’t require the usage of complete cellulosic fiber.
Dr. Susanne Jary, Marketing Manager of Lenzing Home Textile who made explanations about TENCEL® Botanic- Lounge said that they took one more step in upholstery fabric with TENCEL® and botanic fiber changed the atmosphere in usage fields. Botanic Home Product Concept which was presented in the event was put forward by Lenzing authorities in press availability session which was organized Istanbul WOW Hotel on 16 May, 2013. From this fact that fiber consumption that is 80 million now will pass 100 million in 2020, authorities stated that people should benefit from TENCEL® in all areas and emphasized that they made fiber production that met the expectations. Dieter Eichinger,Vice-President of Lenzing Textile Fibers stated that this product is very important in order to meet high fiber demand that will occur in the next years so they take notice of this new concept in home textile as in other areas. Cenk Durakçay explained advantages of “Botanic-Lounge” concept and effects in home textile.
Lenzing AG is Celebrating its 75th Anniversary in St. Wolfgang in Austria
Lenzing will host quests from textile industry and press members on 3-6 June, 2013 in St. Wolfgang in Austria with its “TENCEL® got talent” motto. Opportunities of Halstaat tour and golf tournament will be offered in the event and a dinner on Wolfgangsee Lake will be organized on first day. It will host an event that people who apply, employee and customers by name “TENCEL® got talent” will show their skills on the second day. A celebration reception will be given in production facility in Lenzing because of the 75th anniversary of Innovation on third day.
