Serving as the foreign marketing agency of the American cotton industry, Cotton Council International (CCI) took part at Texworld fair in the Hall 4. Experts from the sector shared the information as regards to the availability of COTTON USA licensed fabrics with the purchasers and retailers throughout the world at the stand of CCI. Visitors coming to the stand had the opportunity of gaining information about global COTTON USA licensing, promotion marketing activities and Supply Chain Marketing (SCM) program of CCI.
AtrCCI and Supima ® gave information about sustainable cotton production in the USA, global developments in the cotton and supply sectors and the other relevant issues.
Free License
CCI’s supply chain marketing program creates new business connections with its COTTON USA licensed firm network. It organizes conferences, purchasing tours and international “summits” for textile sector in addition to providing special supply support to the companies. COTTON USA licence is given for free to the factories, manufacturers, retailers and brands meeting the quality criteria of CCI. In this manner, COTTON USA label increases the quality of the product on which it presents. It also contributes to the value of the product on the part of the consumer. CCI also gives support to the licence holders to promote its products manufactured out of American cotton in various ways including marketing, sales point promotion, consumer campaigns and public relations.
A Close Look on CottonCouncil International (CCI)
CottonCouncil International (CCI) is a non-profit commercial establishment whose objective is to introduce and promote American cotton in foreign countries. CCI was established in 1956 in Washington DC. As the export promotion branch of American National Cotton Council (NCC), CCI and NCC, both of them represent seven main segments of American cotton industry. The mission of CCI is to promote the export of American cotton, cotton seeds and cotton products manufactured in the USA through the activities affecting each and every step of marketing chain ranging from the purchaser buying the cotton fibre for his/her textile factory to the individual buying American cotton yarns and fabrics to make them accessible to the end users.
