Zorlu Tekstil presented the innovative yarns of Korteks, as well as the new collections of Taç and Valeron, to the appreciation of visitors at the Heimtextil Fair, the world's most important international home textile fair, held in Frankfurt, Germany, between 9-12 January 2024. Zorlu Holding Textile Group, one of Turkey's leading textile manufacturers, continues to inspire and lead the industry with the products it offers by focusing on sustainability, in line with Zorlu Group's Smart Life 2030 strategy.
Zorlu Tekstil which exhibited at Heimtextil Fair, the world's biggest international home textile fair, with Zorluteks, Europe's leading manufacturer of home textiles, and with Korteks, Europe's largest integrated polyester yarn producer, attracted attention with its sustainability-focused and environmentally friendly innovative products.
At the fair, Zorlu Tekstil introduced Korteks innovative yarns to its visitors, as well as the new collections of Taç, the leading brand that defines home textile fashion with its innovative products that reflect trends, and Valeron, one of the most unique international brands.
“We Lead the Industry with Our Next-Gen, Sustainable and Innovative Products”
Zorlu Holding Textile Group Chairman Necat Altın said, “As Zorlu Holding Textile Group, we focus on creating long-term value in all our activities in line with our Group's Smart Life 2030 strategy. We carry out all of our production processes by considering the environment, the nature and the people. We lead the industry with our next-gen, sustainable and innovative products; while at the same time, we contribute to a more sustainable future. Amongst the products we produce by focusing on sustainability; self-cleaning curtains, cool-keeping quilts, curtains made from waste PET bottles, duvet covers obtained by recycling cotton and tencel yarns, and the Taç Reborn Collection, which we produced with the slogan 'today for the future.' We were amongst the most notable brands of the fair with these products we exhibited. In addition, the sustainability-focused yarns of Korteks, Europe's largest integrated polyester yarn manufacturer, which constitute our driving force, attracted great attention at the fair. Meeting with such overwhelming interest makes us pleasant and proud. As Zorlu Tekstil, we will maintain our efforts for a more sustainable world and will continue to inspire all sectors in this regard."
Zorlu Tekstil presented the 2024 collections of TAÇ and Valeron brands, as well as Disney Home licensed products, to the appreciation of visitors at the fair. The company's stand, established on an area of 247 square meters, also showcases the sustainable products of Taç, which is a role model for the sector in terms of sustainable products; Reborn Duvet Cover Sets, Veggie Dye, Hemp, Lyocell, Bamboo duvet covers and biodegradable polyester curtains and also Recycle Cotton, Agraloop, Renewcell, Refibra duvet covers and Recycle Polyester curtains made from recycled materials were also included.
Within the spesification of licensed brands, many favored products such as Star Wars, Frozen, Spiderman, Minnie&Mickey, Bambi, Cars, Winnie The Pooh, Princess, Aristo Cats, Lilo&Stitch, which have been positioned under the umbrella of Disney Home since 2021, met with visitors at the fair. Licensed products of Wish, which was specially prepared for Disney's 100th year anniversary and recently met with the audience in the cinema, also took their place at the fair with TAÇ quality.
Intense Interest from Visitors to Korteks Innovative Yarns
Korteks, which makes a difference especially in the field of technical textiles with its product diversity, product quality, fast and flexible solutions, and continues to reinforce its sought-after brand feature in the market, also took its place at the fair. Drawing attention with its investments in the sustainable products category within the framework of the Group's Smart Life 2030 strategy, Korteks attracted a huge interest from visitors at the Heimtextil Fair with its many other yarn types such as Taç Reborn, Dope Dyed, Taç Bioloop.
Zorlu Tekstil has undertaken a significant producer partnership for the following brands; Kas, Kieth Harring and Bluebell Gray branded products also met with visitors at the Heimtextil Fair.
