The Chairman of the Board of Dosso Dossi Holding which organizes Dosso Dossi Fashion Show that is one of the leading fairs of fashion of Turkey, by stating that the marketplace get narrow due to the economic and political crisis in the countries of Commonwealth of Independent States (CAC), said ‘’With the introduction Project which we gave start in Ukraine, we will be the driving power for ready wear in a period which export lays rubbers in one meaning and makes a great effort in order to catch 18, 7 billion dollars export number of last year’’.
In his speech of Eraslan made in the introduction meeting in Kiev, by expressing that the campaign didn’t only mean for Dosso Dossi Fashion Show but also meant for ready wear sector and the introduction of Turkey; ‘’During the painful periods, the firms first put saving from their budgets on the agenda. I think on the contrary. We are starting a high- brow introduction attempt with the target of turning the crisis into an opportunity. We budgeted 3 million dollars for the campaign’’ said he.
Eraslan who stated that they used the biggest introduction budget abroad without taking any support from the government for a firm base at ready wear sector, said ‘’With this, we are blazing a trail again as being Dosso Dossi. As well as the most watched fashion and music channels in the region countries, the promotions of Dosso Dossi Fashion Show will be on the billboards and in internet throughout two months’’.
Eraslan, by stating that they would organize special events in Russia, Kazakhstan, Kirghizstan and Azerbaijan after Ukraine, he also expressed that they would transmit their messages to the whole 350 million of population in the end of two months.
"We will contribute to the image of Turkey”
By reminding that there are devaluations up to 100% in the countries of Commonwealth of Independent States (CAC) which composes of the heavy part of the customer mass of Dosso Dossi Fashion Show, Hikmet Eraslan emphasized that protection of the market on the hand in such periods is a big success.
By remarking that they aroused curiosity by keeping the connections with the available customers alive on one hand, they would contribute to the protection of the image of Turkey and ready wear sector on the other hand, ‘’With the introduction Project which we gave start in Ukraine, we will be the driving power for ready wear in a period which export lays rubbers in one meaning and makes a great effort in order to catch 18, 7 billion dollars export number of last year. In other words, we will plant at the crisis period and harvest in due time’’ said he.
Eraslan who gave the information that Dosso Dossi Fashion Show would start on December 16, he said they hosted 65 thousands of people in total in with 19 organizations in last 10 years in Antalya and reached 600 million dollars of turnover.
Eraslan maintained his words as follows: ‘’Thousands of people who are working at 120 domestic manufacturer firms for Dosso Dossi Fashion Show have been working overtime for weeks. We will host 6 thousands of people from 30 countries this time in Antalya. We will bring vitality to the tourism of Antalya by creating at least 10 thousands of people traffic in the middle of the winter with the visitors and the technical team. The marketplace got narrowed due to the economic and political crisis in the countries of Commonwealth of Independent States (CAC). In order to show our customers that we stand by them in their distressed periods, we removed the obligation of shopping 15 thousands o dollars at least. Our guests will be able to do their shopping without having the worry of limit. I’m expecting our turnover to raise 55 million dollars with 20% of increase on June although we didn’t put limit’’.
Candice Swanepoel will take the podium
By stating that they set off with 11 manufacturer firms and 45 buyers with the claim of bringing a different breath to the traditional fair understanding 10 years ago, Eraslan added that Dosso Dossi Fashion Show which turned into the biggest fair organization of Turkey within last ten years, is organized twice a year as being June and December.
Eraslan who stated that 50 million dollar of turnover was obtained in the fair where 120 manufacturer firms and 5 thousands of visitors from 30 countries gathered, completed his words by saying ‘’Dosso Dossi Fashion Show which enabled employment for 30 thousands of people during the off- peak period of ready wear sector, carries out product shipping for 200 cities in 30 countries from the logistic base in Istanbul. Thanks to its strong logistic structure, orders are delivered to the buyers within at the latest 45 days’’.
According to the information given, Dosso Dossi Fashion Show keeps on its tradition taking a top model to the podium in each organization. In the event which will be organized on 16- 21 December in Antalya, one of the models of Victoria Secret; Candice Swanepoel will take the podium. Besides, as well as Mustafa Sandal, the pop music singer of Russia Grigory Leps, Romanian singers Inna and Itilia will take the stage with Group Akcent.
