The 21th event of Collection Première Moscow (CPM), which is one of the most important fashion-ready wear fairs of Russia, served the designers and trend followers for four days. The exhibitors from various segments such as CPM Premium, CPM Fashion&Denim, CPM Body&Beach and CPM Kids presented their styles.
Spring /Summer collections 2014 of Russian fashion were introduced in 58,400 square meters of exhibition area. Commenting on the issue, CPM Project Director Christian Kasch said that he was pleased to see that the 21st CPM was so successful in its tenth year once again. Stating that a modified registration and admission system means it has once again been possible to increase trade visitor quality, Kasch said: ''This motivates us to continue working hard at maintaining and developing this against the backdrop of customer demands, trends and altering sales structures.''.
“The Manufacturers Should Present Themselves as a Brand”
Philipp Kronen, Managing Partner at the Igedo Company which hold the CPM, stated that they would need trade fair marketing which allows them to bring their exhibitors more new customers from the region. On the other hand, he underlined that the manufacturers should also present themselves as a clearly recognisable brand on the Russian market. The next CPM Collection Première Moscow will be held at Moscow’s Expo-centre from Tuesday, 25 to Friday, 28 February 2014.
