The Hong Kong Fashion Week for Spring/Summer will embark its 24th edition from 10-13 July 2017 at the Hong Kong Convention and Exhibition Centre. The four-day fair is expected to receive some 1,100 exhibitors from across the globe, presenting an array of spring/summer clothing, garment, designer collections, fashion & clothing accessories, fabrics and related professional services.
The concept of informality in dressing is adopted feverishly by fast fashion retailers, sports retailers, and even luxury retailers. Notwithstanding the long-established decorum in countries like England and Japan, the trend to seeking a casual alternative to dressing is becoming more acceptable. Amongst others, “athleisure”, which is defined as “casual clothing meant to be worn for both exercising and for general use” has become so popular that it has carved out a niche in the clothing industry. Morgan Stanley's 2015 report estimates that the sportswear industry will represent $83 billion in sales by 2020, or more than 30% growth. The Chinese mainland in particular, attributes the projected growth in the sportswear market to its booming middle class whom are now more aware of maintaining a healthy lifestyle. The Hong Kong Fashion Weeks have been keeping their fingers on the pulse to enrich fair content, such as by adding new elements.
The Latest Collections of the Participants Will be Introduced via Fashion Shows
Following the Fall/Winter edition held last January, the two new zones- Fashionable Sportswear and Urban Essentials will again take centre stage at the Spring/Summer edition to encompass sportswear and casualwear respectively.
The fair is zoned to provide maximum exposure for different sectors of the industry. Highlights among them are Fashion Gallery which features high fashion and brand labels, as well as Fabrics & Yarn, Clothing Accessories and Menswear. Adding to that, the debut World of Fashion Accessories will house all fashion accessories-related zones such as Bags, Footwear, Leggings & Socks, Gloves, Scarves & Shawls for buyers’ easy sourcing all at a glance.
While the fair promises to be the region’s premier sourcing and marketing platform, it is also a golden opportunity for information exchange within the industry. Renowned international trend forecasters, including Fashion Snoops, will be invited to unveil the latest trends ahead.
Co-organised with Hong Kong Research Institute of Textiles and Apparel (HKRITA), a seminar on wearable technologies for fashion will also be organised. A networking reception will as well be arranged during the fair for buyers, exhibitors and industry representatives to mingle and expand their business network through personal contact.
