Exhibitor selection period for second edition of Prima MU ended successfully. The fair will host for 121 Italian and foreign exhibitors in total this year. The fair in which 14 exhibitors will take part from France, England, Japan, Portugal and Slovenia as well as 107 Italian firms, will turn into an important showcase for global fashion industry. First edition of Prima MU was visited by 1580 high quality business managers from 706 firms in addition to 66 Italian exhibitors.
Prima MU will be carried out on 6- 7 July in Portello Fieramilanocity synchronously with Anteprima Fair organized by Lineapelle. The collections to be exhibited in the fair are mainly targeting customer based and private brands.
Events starts with Prima MU on 6-7 July will continue Milano Unica edition which is planned to be held on 6- 8 September 2016. Milano Unica which was renewed entirely for the exhibitors and the visitors, will be realized in Rho where was visited more than 20 millions of people during Milano Expo.
In the evaluation made by Massimo Mosiello, the Director General of Milano Unica said “Rho Fiera fair area is a perfect place for us for meeting any kind of needs of us, especially access and car park.”
