Following the 30th edition of Milano Unica taking place on the 4th to 6th of February 2020, 31st edition will be scheduled on the 7 to 9 of September 2020. Fair organizator’s said there is no change in the fair calendar and advised that application deadline will be extended until 14th of April.
COVID 19 outbreak that has affected world regions also had a negative impact on the participation figures to the 30th edition of Milano Unica. Within the evaluation of participation records amongst latest editions, % 2 per cent reduction was apparent when analyzing 30th edition, taking place on the 4-6 February 2020 which is known as Italian Textile and Accessories Trade Fair, in which transparent reduction in the participation figures was discernible.
‘’We Should Lift Up Our Own Standards’’
“2019 has been a difficult year for the industry, as evidenced by the decline in overall sales and exports of textiles and 2020 did not start under the best auspices, given the two extraordinary events we are facing with the Chinese epidemic and the drought and bush fires in Australia. In fact, uncertainties are growing both in terms of revenues from exports and the rising costs of essential raw materials, such as wool and cotton. Nevertheless, we must raise the bar of our commitment even higher, putting sustainability of products and processes, along with creativity, at the core of our offering. However, sustainability must be translated into a measurable and comparable number in order to avoid reducing its value to a mere virtual marketing tool,” said, President of Milano Unica, Ercole Botto Poala during the Opening Ceremony.
