Life Style Expor Fair Istanbul which is one of the events held by Hong Kong Trade Development Council (HKTDC) and Department of Foreing Trade and Economic Cooperation of Guangdong Province (GD-DOFTEC) in order to promote products and designs of Hong Kong and Guangdong provinces to important markets of the world took place in İstanbul. Lasting for 3 days in order to introduce the products and designs of Hong Kong and Guangdong provinces to important markets of the world, the fair allowed for more than 170 firms from Hong Kong, fashion and design center of Asia, and Guangdong, the production center of the world, to exhibit their products.
Having been organized in such important centers as Hungary, China, India, Poland, Indonesia and Dubai previously, Life Style Expo Fairs\\\' edition in Turkey drew importers, distributors, purcase authorities and retailers from Turkey and surrounding countries and products in the categories of electronics, luxurious souvenirs, household electrical appliances,chic and fashionable accessories and watches and wall clocks were exhibited. All firms, all of which were from Asia, aimed at establishing commercial ties with Turkey owing to Life Style Expo Istanbul Fair held in Turkey for the first time.
In the fair, it was stated that trade volume between Hong Kong and Turkey reached around $ 900 million with a growth of 4.3 per year. Giving information about developing trade cooperation between Hong Kong and Turkey, Margaret Fong, Deputy President of HKTDC, said that: “With its growing economy and population of 75 million people, Turkey is now the third biggest country of Europe. The products of Hong Kong can meet the quests of young, high-income, rapidly evolving and fast-consuming community for luxurious, high quality and chic modern products. Lifestyle Expo will supply these needs.” Stating that the products exhibited in the fair are demanded throughout the world, Fong emphasized that Hong Kong\\\'s reputation pioneering in quality, design and style shapes Asian lifestyle.
