Four Hong Kong designer, presented new collections at London Fashion Week. And on 16 February evening, the HKTDC organised the Fashion Hong Kong Fashion Presentation and Cocktail Reception at London’s Somerset House, which attracted more than 600 buyers, media representatives and fashion experts, fostering the exchange between the UK and Hong Kong fashion industry players. Several celebrities and fashionistas were among the attendees, including Mathew Anderson, CEO of British designer label Jenny Packham.
Debut Appearance at London Fashion Week
The Hong Kong fashion design line-up in London were: Yi Chan and Lary Cheung (HEAVEN PLEASE+), Vickie Au (HOUSE OF V), Dora Chu (Maison Vermillion) and Glori Tsui (METHODOLOGY). The 4 participating brands have their own unique character and the diverse mix has illustrated the wide variety of Hong Kong fashion. Local fashion bloggers as well as international fashion media attended the Fashion Hong Kong Fashion Presentation and Cocktail Reception, including WWD, Business of Fashion and Wonderland.
Fashion Hong Kong is a series of international promotions organised by the HKTDC to raise the global profile of Hong Kong fashion designers and labels. Since 2015, Fashion Hong Kong has been staging world-class runway shows at major international fashion events, including at New York Fashion Week, Copenhagen Fashion Week and Tokyo Fashion Week, to showcase Hong Kong’s fashion design prowess.