Premiere Vision İstanbul whose fourth edition was held on 23- 25 March in Istanbul, hosted for the brand- new collections of 146 international exhibitor firms. Fair hosted 6 thousand 606 local and foreign visitors throughout three days.
Premiere Vision İstanbul in which total visitor number coming from nearby countries reached to 926 in a period that international relations are utmost sensitive showed its strength once more again at Middle Eastern and East European fashion industry.
80% of 146 firms which exhibited their brand- new collections that they designed for Spring/ Summer 2017 season composed of Turkish manufacturers, 20% of them composed of international firms coming from 15 countries.
Turkish and Moroccan Firms Have Expanded Their Range of Products
The fair which caught attentions with international participation rate, hosted leading firms coming from Italy, Germany, Portugal, France, Austria, Bulgaria, England, Romania, Lithuania, Morocco, China, India, Taiwan, Pakistan and Turkey. The fair whose range of products was expanded with Turkish and Moroccan outfit manufacturers who participated new this season, witnesses to the show of innovative collections at fashion sector as it was same in the previous three seasons. International firms exhibited their yarn, fabric, accessory, pattern, denim and ready- made clothings collections in Premiere Vision İstanbul. Charming samples chosen among the latest products of fair exhibitors and designed by Premiere Vision Fashion Team at Trend Zone became one of the places shown interest by the visitors.
And one of the most attractive places of the fair became “Let’s Talk About Fashion Trend Seminar” and “Carlin Cretaive Trend Office Seminars” in which trend information were shared. SS17 Color Chart Place including special color choices for accessory world became one of other most attractive places.
“We are going on Making Investment for Istanbul”
Guglielmo Olearo, Directer of Premiere Vision International Fairs, who made statement on the fair said the following by stating that their confidence for Istanbul was full which they saw it as the fashion capital of Middle East “We are going on our investments at this market at usual. We maintain to take steps to develop long- termed relations with the fashion sector in the region and we have already started for our preparations for October fair.”
In the brand embassy and promotion face campaign which Premiere Vision İstanbul started in the fairs all around the world at the same time, popular fashion designer Zeynep Tosun has selected as the new face of October 2016 Fair.
