The XXII edition of Milano Unica, Italian Textiles and Accessories Tradeshow, held in February 9-11 at fiera Milano city, hosted companies’ Spring/Summer 2017 collections.
Milano Unica increased its exhibitor numbers by 6% compared to 2015 while increasing its visitors number by 13%. At the event held in February 2015, the number of exhibitors increased to 371 compared to 2015 which totaled as 361. At the XXII Edition of Milano Unica, foreign exhibitors totalled 72, in addition to 40 and 13 from the Japan and Korea Observatories, respectively. While a double digit growth for both Italian firms and foreign companies was recorded, there was an important comeback of the Russian Federation. Visitors rate from Portugal, Netherlands (+30%), Great Britain Spain , France and Germany increased compared to the previous edition in 2015 while the number of visitors coming from Japan, Korea and Turkey remained stable. There was a significant drop in Chinese firms probably due to the Chinese new year holiday.
“The Tradeshow of Excellence And Creativity: Milano Unica”
President Ercole Botto Poala commented as follows: “The XXII edition of Milano Unica was extraordinary. There was an increase in the number of firms that visited our stands, which corresponded to general satisfaction among our exhibitors for the quality of business contacts made. I am delighted that it occurred during my period of presidency. We live in times of great uncertainty, where the only sure thing is that if we remain stationary, we will have no future. Therefore, we are obligated to follow new paths and change while renewing ourselves. I will try and characterize my presidency by cultivating the diversity in an elastic frame of unity, making Milano Unica become a showcase for top Italian know-how. Milano Unica will continue to be a Tradeshow of excellence and creativity, presenting the finest of Italian invention to the world. Fashion begins with textiles and accessories, and Milano Unica will make it tangible, using modern-day instruments, from moodboards to social technology, communicating by means of emotions and sensations”.
President Paola informed that in September, together with the Japan and Korea Observatories – they will also have Origin Passion and Beliefs, an exhibit dedicated to suppliers of fine quality semi-finished products ‘Made in Italy’ and in addition, two days out of three, they will be in synergy with Lineapelle, the international Tradeshow specializing in leathers, accessories, components, fabrics, synthetics and models.
General Manager of Milano Unica, Massimo Mosiello : “The outcome of this edition according to almost unanimous opinions from participants, is certainly promising and has a positive outlook for important innovations that await us,” he said.
