The 29th edition of Milano Unica, the Italian Textile and Accessories Trade Show, held July 9 to 11 2019, at Fieramilano Rho, presenting the high end collections for the Autumn/Winter 2020/2021 season, was attended by more than 6,000 companies. The 30th edition of Milano Unica is scheduled for 4-5-6 February 2020 at Fieramilano Rho.
This edition, made possible thanks to the significant support of the Ministry for Economic Development and its operative arm, ICE Agency, featured the participation of 465 exhibitor companies. Foreign companies increased in number (+ 2.6%), while the number of Italian businesses held steady. Contributors to the positive result included companies from: India (+13.7%), Hong Kong (+13%), Great Britain (+11%), France (+10%), Spain (+9.5%), the Netherlands (+8.7%) and the USA (+ 3.5%),
Digital innovation and sustainability were the topics examined in depth in the traditional presentation, on the occasion of the Opening Ceremony. Introduced by Ercole Botto Poala, President of Milano Unica, and followed by David Pambianco, of Pambianco Strategie d’Impresa, the following also addressed the audience.
Milano Unica Continues to Surprise
All the speakers, with reference to their different areas of competence, affirmed that digital innovation and sustainability are, and will be even more so in the near future, the issues that determine who stays on the market and who doesn’t.
Ercole Botto Poala, President of Milano Unica,“I was worried by the signals emerging from the market in the first months of the year, and the results of the trade shows that preceded ours. But the confirmation of the attendance figures, and above all the satisfaction expressed by the exhibitors, which I heard directly, dispelled my fears and confirmed the wisdom of choosing a July date. The contacts, especially with foreign buyers, were of good quality, and bode well for future orders. Happily, Milano Unica continues to surprise, demonstrating that it really is a can’t-miss appointment.”
