During “design ecosystem” themed event Design Week Turkey’s press conference Turkey Exporters Assembly President Ismail Gulle stated that: “We gather the entire design ecosystem together with Design Week Turkey event’s third edition to strengthen the power of design. In terms of this, we invite every creators to attend more and also we invite the ones who aren’t met with creation yet to know better about creation which is the most important point of the new world. ”
On 16-18th of November, Design Week Turkey which has 22 panel and conference, speakers over 50, 19 exhibition, 16 workshops, and over 100 creators, which is organised by Turkey Exporters Congress (TİM) Vice President Ismail Gülle’s host, gathered a great amount of audience. In the event which will be held in Halic Congress Centre, many creation disciplines held in a great amount of categories such as from industrial creations to fashion, from architecture to visual communication design.
Oliviero Toscani; “Historical Estethics of Turkey is Very Important”
Design Week Turkey, host also Oliviero Toscani who is the Art Manager of United Colors of Benetton and famous communicator and advertisement photographer. Oliğviero Toscani, who has great impacts on the establishments of many different great brands, shared his own, creative professional advertisement perspective with the audience during the opening ceremony. In the press conference, Toscani stated that; “It was such a surprise for me to attend the Design Week Turkey event. I recognised again that the creation is everywhere. The historical aesthetics of Turkey is very important. Creation is everywhere! We live, create and consume it. It is not possible to indicate creation in a tangible way. If it is used for marketing purposes, it is not useful for humanity.”
Creation’s Value Increases Brand Value
During the press conference in Design Week Turkey Creation Foundation Vice Founder Faruk Malhan and Fashion Designer Hakan Akkaya, emphasize that the product’s creation value increases the brand’s value and pointed out to the importance of creation.
Creation Foundation Founder Faruk Malhan emphasized that the creation is now out of being interdisciplinary, but is supra-disciplinary, and stated that; “ The value of creation should be more than the value of prodct. The creation should be out of being just a material, the importance of it should remain. Only this way it can be effective and the added value can be obtained this way.”
Fashion designer Hakan Akkaya emphasized that the creation has a very different statue in Turkey, also stated that to point out to the importance of design; “We only keep the creation’s popular side on the agenda. The creation is not only dress famous people and it is important that the brand consists of valuable creations. If we consider this, the creation will carry itself further. I believe that we Turkish people are came a long way with this perspective.
