Mercedes-Benz Istanbul Fashion Week which gathers the world fashion sector was held on 10-14 March. Meeting with the fashion lovers following the opening ceremony held in the Modern Art Museum in Tophane, the event started with the film screening of Gucci. Although some problems were experienced due to the events of this year, it was a positive event in terms of the exhibition of designs by the talented young.
Beautiful Women
In the fashion show of Jale Hürdoğan, the theme was “falling in love what you feel at the first touch rather than the first sight”. Merve Bayındır who arouses a great deal of attention with each collection gave prominence to tan, Dore, orange and purple in the fashion show where she displayed its Winter-Fall 2014 collection called “Be Original or Buy Original” and her creation combining different materials such as silk and sinimay attracted a great deal of attention.
While Gamze Saraçoğlu made one of the most striking Works of this season with the first silent fashion show of Turkey, Deniz Berdan exhibited her difference. The successful designer who got inspiration from horon which is a folk dance with a significant place in the Black Eastern culture fascinated with her energetic designs. In the collection of Arzu Kaprol named “Army of Love”, jacquard woven fabrics and powerful tricots stood out. Niyazi Erdoğan who got inspired by the famous architect Sedad Hakkı Eldem in his collection put forward a collection integrated with the architecture in which he received education once more as in the previous season. Ayşe Deniz Yeğin added the balance created by the contrast in the architecture to her designs included in the 2014-2015 Winter-Fall collection. The designer ornamented the plain and minimal styles with exaggeration by combining the modern cuts with more classical details in her new collection where completely contrast materials were used.
Powerful Men
In the collection named “Sarıkamış” of Şafak Tokur which was prepared with inspiration from Atatürk’s photograph depicting him lying on the snow during the War of İnönü, he stood out with a extraordinary choreography. Emre Erdemoğlu drew attention with his collection including fur stoles, crocodile Oxford shoes and crocodile bags which provided a smart harmony with fur coats and jackets in the men’s collection named “A FreeSool”. Checked suits and bomber jackets were the most modern pieces of the collection. Double-breasted jackets, short and skinny leg pants, long topcoat, clutch bags and gold details which are indispensable elements of the brand of Emre Erdemoğlu also stood out. Serdar Uzuntaş included the slim fur coats, long jackets, and geometric-patterned shirts in the collection named “New Country Life”. Nihan Buruk used wine red, anthracite, indigo and shades of the earth colour in her collection based on the mining and preferred standing out with plain designs.
Italia Independent Fashion Show
Fashion lovers taking part in Istanbul Fashion Week enjoyed their time at Italia Independent Fashion Show which blends music, fashion and entertainment. In the event which took place with the participation of LapoElkann and Andrea Tessitore, the two founders of Italia Independent, the 2014 Spring-Summer Collection which primarily included distinguishing colour combinations along with courageous forms, tempting patterns and innovative materials were used and has an extraordinarily original character was exhibited.
Speaking in the event, the Founder of Italia Independent said that: “We are happy to be in Istanbul in order to introduce our products reflecting the Italian culture. I think that this important event provided a unique opportunity in strengthening the position of Italia Independent, which fully reflects the Italian style, in the market.” Andrea Tessitore, the CEO of Italia Independent, said that: “We found the opportunity of introducing the independent structure of Italia Independent to the fashion lovers in this event. Turkey which blends various languages, people and cultures is one of the countries having high potential.”
Istanbul Fashion Week will change the destiny of the sector
Hikmet Tanrıverdi stated that they have made radical changes in the Turkish fashion industry and Istanbul Fashion Week has changed the destiny of the sector. Stating that more than 40 purchase groups came to Istanbul to follow the fashion week, Tanrıverdi:
“We are holding Istanbul Fashion Week that we offered to our ready wear sector by overcoming many difficulties for the 10th times. The fashion week which is now held with a more Professional understanding and increases of the value of Istanbul brand took its place in the calendar of the world fashion industry. The fashion week increased the investments in the design and designers. Everybody realized that progress is not possible merely with production and even contract manufacturing. We focused on the design, which is the most important element of our sector, with the aim of occupying more space in the world fashion industry. Brand and design are two key concepts supporting one another. In this way, we plan to increase the export price per kilogram which is $ 24 currently to $ 35. Thus, we will be able to export design-oriented branded products amounting to $ 10 billion in 2023. With our current acceleration, the amount of our branded export will easily reach $ 10 billion in 2023 since our current amount of branded export is already above $ 1 billion. The amount of total export volume will reach to $ 60 billion.”
