The luxury retail stores chain Hadije, which was created in order to make the products of Turkish designers accessible in the world markets, contribute to create the perception of "High fashion and design country", was introduced. Hatice Gökçe, the design coordinator of the project, Yıldırım Mayruk, Özgür Masur, Raisa – Vanessa Sason and Tuvana Büyükçınar and the leading names in the fashion world attended the presentation of the brand.
The first Stores will be Opened in Baku and Riadh
The first store of Hagije which targets to present the products of all Turkish fashion designers who make high quality designs to compete in the world markets within the framework of this luxury retail store to everyone interested in our culture starting from the close regions will be opened in Baku in 2015.
In the activity where more than 20 press members from the Middle East and Azerbaijan took part as well, clothes designed by four of the fashion designers supporting the project were worn by famous models. Sema Şimşek, Burcu Kutluk, Didem Soydan and Bilge Kara wore the best pieces of the couture collection of Yıldırım Mayruk, Özgür Masur, Raisa-Vanessa Sason and Zeynep Tosun, respectively.
Luxury Retail Store Project: Hadije
Hatice Aydeniz, the founder of the brand, said the following in her speech in the activity: “The brand of Hadije is a luxury retail store project. What distinguishes it from other chain, retail and luxury stores is that it will sell only the products of Turkish fashion designers and sets its target markets as close regions such as Azerbaijan and Saudi Arabia. The reality of today is that the axis of the economy has switched from East to West. Within the scope of my business life, I have witnessed so far that Turkish design and fashion industry has attracted a great deal of attention in many countries of the world and the close regions, in particular, and Turkish culture has left lasting impressions. We feel the domination and monopoly of the West in the products of all stores and brands we call luxury.
Turkish Fashion Designers will Extend to the World
A question I asked to myself lie in the foundation of this brand: Why do not the Turkish brands and fashion designers break this monopoly, spread to the whole world starting with the Middle East and hit the shelves of a world-famous retail chain with their designs bearing the signs of our culture? Frequently hearing the names of the Turkish fashion designers who managed to exist in such favourites points of the fashion as Paris, Milano and London with their individual initiatives in recent years is the biggest factor encouraging me to transform this question in my mind into an initiative. Hadije is not an initiative which has only one purpose and orientates only to profit. It emerged with an integrated approach consisting of ideas fed by numerous sources just as in the Turkish culture. With Hadije, our target is to open five stores created with the understanding of luxury retail in the forthcoming five years. Via the stores of Hadije, anybody who wants to carry the marks of the Turkish design and fashion sector and wants to experience and feel the luxury, design and quality in every parts of the life will access to the products of the Turkish designers. The stores of Hadije will be an umbrella that will open the gates of the Middle East and Arab world to the Turkish fashion designers. We are making an investment amounting to about 10 million dollars for the stores to be opened in Baku and Riadh which are the first targets of the brand both to promote the products of the Turkish fashion designers throughout the world and add value to the luxury consumption market in the nearby regions. Our target is to open the stores of Hadije in 5 different countries in the Middle East in the upcoming five years. We will have organised a parade show for the promotion of the concept of Hadije in Baku by the end of the year. After the opening process, the brand will survive with its own equity capital and shape its growth with its own success. I hope that the support we have received from the fashion and retail sectors so far will continue by increasing.”
