2015 Trends Identified by Milano Unica

Milano Unica, global industry trends continue to emerge and international market once again emphasized the importance

  10 April 2014 08:38 Thursday
2015 Trends Identified by Milano Unica

Italy's major trade concept Milano Unica fabrics and accessories 18th edition to the sector once again proved the importance of global. 11 to 13 February 2015 at the Portello Fieromilanocity fairground, Spring - Summer collection exhibited in the edition of approximately 19 thousand buyers and visitors attended. Nearly 300 journalists from around the world attended the fair, which broadcast a single participant from Turkey Textile World Publishing Group has closely followed. Versace, Armani, Cavalli, Dolce&Gabbana as the world's fashion giants preference, the only Turkish company İpekiş 2015 Spring/Summer collection to the visitors offered.

The number of visitors increased steadily the opening of the exhibition, Milano Unica President Silvio Albini, Expo 2015 SpA President and the Italian Pavilion General Representative of Cavaliere del Lavoro, Sistema Moda Italy President Claudio Marenzi, Milan Fashion and Design City Council Councillor Cristina Tajani, Italian Economic Development Deputy Minister Carlo Calenda, Fashion Sistema Operators from around the world of luxury clothing brand managers, agents and stylists attended. Milano Unica President Silvio Albini in his opening speech, the economic recovery in the last quarter of 2013, drawing attention to its exports in Europe in 2014 stated that they expect will continue.

The Number Of Visitors Increase

It's not only the importance of the European market in Italy and in the international market, emphasizing the Milano Unica Fair once again global industry trends belirmemeye continues. Visitors to the fair for the first time, again among customers took part in Italian. Among the countries that indicates an increase in the number of global visitors to Germany, Spain, United Kingdom, Sweden, China, Russia, Japan and Turkey.

Sistema Moda Italia Research Center, according to the Italian textile, 2013 year a loss of 2.4 percent compared to the previous year, approximately a 7.8 billion euro total sales. The largest share of these sales, with 36.8 percent, while the percentage of wool fabrics, cotton fabrics, and with 19 percent and 23.3 knitted fabrics. 1.4 percent decline in textile exports, while exports to Italy in the first 15 countries to which exports increased 4 percent in Turkey. President of the Milan Unica Silvio Albini made a statement about the data, the number of domains that participate in Milano Unica Fairs defends. Held in February last year, this year's edition contained 417 participants took place while this figure is 397 and in spite of all the textile and accessories for 2014 would be a more positive year says Albini, "Milano Unica participants and clients, exhibiting a bad performance in the first half of 2013 Italian textile market. Today, a business that operates to defeat existing risks manage and. The internal market also focused on the European market by taking into consideration. This can be seen as a contradiction, but the crisis has become more powerful in the Italian products. Companies are concentrating on quality fashion supply. Because quality is the ultimate demand of our customers.”

 

Draw İntense İnterest to Publishing Group

Milano Unica, the international textile fair, the last four as the experience and quality related to the tradition of edition prestigious chapter was created. These four episodes: the Fashion avantgarde textile materials in Moda İn, the prestigious men's and women's collections in Ideabiella, exclusive women's apparel fabrics in Ideacomo and the traditional and the innovative shirting fabrics in Shirt Avenue. This is the only Turkish company, publication and attending major release of our stand during the fair the intense interest. A significant number of visitors to date was carried out mainly on the distribution of the magazine of the European fair trade fair, also add visitors to informed about Kahramanmaraş Textile Machinery KTM 2014.

Port Theodore at the entrance of a broad range of fabrics for the "In Fabric" trend areas and for accessories "In Accessories" trend of two major trend areas and these two fields next to "Video" area was created. Many themes in the exhibition was also presented on the projects created. Young private eco-sustainability, culture, tradition and a lot of activities planned such as internationalization. Numerous exhibitors, thanks to fashion design students at affordable prices for fabrics, accessories can purchase "Magazzini Aperti" (Open Bazaar) area and also for teens future trends to identify, creativity expand in order to "ComOn Creativity" (Creativity Area) was created.


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