Italy Cares About Publicity Works For Export

In the domestic market sales, the Italian textile machinery manufacturers who fall by 15 percent, rely on publicitiy activities which will be held in 2014 for new business opportunities

  20 April 2014 09:46 Sunday
Italy Cares About Publicity Works For Export

According to the data of Association of Italian Textile Machinery Manufacturers (ACIMIT), orders for textile machinery, in the last quarter of 2013 compared to the previous period showed an increase of 5 percent. Although it seems that there is an increase in the general order numbers, Italy's domestic market faced 15 percent decrase.

Continued growth for Italian machinery manufacturers, machinery exports increased by 7 percent compared to the previous quarter. Italian manufcturers who can not find an annual basis in the domestic market, even though compared to 2012 there has been sales less than 4 percent but they're hopeful from 2014. ACIMIT President Raffaella Carabelli made ​​a statement on the subject, "Even though our situation in domestic market suffers a bit, we are pleased with our performance in foreign markets. Especially, in the domestic market the textile industry has come to a standstill. Publicity activities carried out abroad in 2014, will help us to find new business opportunities in emerging markets."

After a diminishing third-quarter, sales were especially collected in alternative markets in foreign market. Raffaella Carabelli emphasized that, even though the foreign trade decreased compared to last year, euro staying strong against a lot of local currency effects the export positively. Carabelli stated that, about 20 percent of Italian textile machinery exports are made to China, exports were affected due to the decrease in 2013 in China's investment in the textile sector.

Italian Trade Agency (ICE) and ACIMIT, once again launched an intensive publicity campaign to support, promote and internationalize the Italian textile machinery manufacturers in the international market. In accordance wih the campaign, producers will attend industry and trade exhibitions and symposium that will be held in 16 countries. Among these countries, such as China and India, in addition to the countries with existing customers Ethiopia, Mongolia and Uzbekistan are taking place in countries that are less important in terms of machine demands.

Rafaella Carabelli stating that they already export 80 percent of the produced machines, also said that 'Made in Italy' products should by supported by promotingin the markets. Carabelli concluded her statement as follows, " For the promotion of these products, I believe that there should be a fund by the Ministry of Economic Development.


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