The event was welcomed by the attendee that was taking place after the cancellation of face-to-face travel for a long time due to the pandemic. Morocco and France have very strong and historical ties in the textile and apparel industries. Moroccan entrepreneurs have been trained in French business schools and textile engineers in French textile universities. Logistics are very easy between the two countries; transportation is fast and reliable. Then, the Moroccan industry with its skilled but not expensive work force and French internationally well-known brands have a mutual interest to work together. This is why the French Textile Equipment Manufacturers have been very active on this market for a long time.
Moroccan Textile Manufacturers Were Satisfied
Both the organizer and the Moroccan textile industrialists were greatly satisfied about the event that was held in Morocco in the week prior in November. The French Chamber of Commerce and Industry, the French Textile Equipment Manufacturers’ Association (UCMTF) were among the French organizers. On the Moroccan side, the investment club of Fès-Meknés, the Association of the Moroccan Textile and Apparel industries (AMITH), the Moroccan ministry, the textile school (ESITH), the Moroccan technical textile association.