More than just a collection, Levi’s® Wellthread® is an innovation lab. It is an effort to address a number of design and manufacturing challenges in detail in order to create a more sustainable future. These innovations in the Spring / Summer 2021 season; welcomes us with the 55% hemp blended fabrics, new natural dye techniques, the expanded use of cotton raised as organic and also distinct styles and innovations that encompass the recyclability of every Wellthread® product.
This season, Levi's® Wellthread® has more abundant silhouettes, along with the high-waist High Loose model with a loose and long leg cut. Trucker Jackets are also redesigned with a silhouette that creates a full, bubble-like look by being set at the waist or loose.
Levi’s® also brings to the fore the most sustainable jeans ever, made from Circulose®, a revolutionary material and organic cotton, made from vintage jeans.
The High Loose and Ribcage jeans, part of the Levi’s® Wellthread® range, represent over five years of research in circular denim design.
55% Cannabis Blends Are on Stage
Levi’s® Wellthread® has been working hard over the past few seasons to develop ways to convert hemp into more softer and user-centered fiber for Levi’s® circle. In the cultivation process, hemp requires less water and pesticides than cotton grown using traditional methods, which makes the soils cleaner and healthier. Hemp integrated into clothing is derived from a hemp crop that is rain-fed, further reducing water use.
Levi’s® continues to feature Cottonized Hemp in its Wellthread® range this season and offers new fabrics with a cotton and hemp blend that increases hemp content up to 55%. By using more cannabis, it conserves more resources and achieves more sustainable clothing. 55% hemp blended jeans have the same appearance as classic Levi’s® jeans, while non-denim products have a soft, comfortable and refined structure.
The 55% hemp blend fabric is available in Men's and Women's Trucker jackets and Birch White 502 ™ Taper. This refined fabric is distinguished by its lightness and softness.
“Our Wellthread design methodology prioritizes environmental sustainability in the materials we use. We continue to refine and develop hemp in the Spring / Summer 2021 season, looking for ways to make it the best for our collections. Our hemp denim products not only meet our customers' expectations for originality and comfort, they also reduce the excessive water consumption in our clothes.”- Una Murphy, Levi’s® Senior Innovation Designer.
Natural Dyes
This season Levi's® Wellthread® prefers natural plant-based dyes in its jeans and t-shirts. Traditionally, plant-based dyes may require the use of toxic chemicals to allow the dye to penetrate the yarn. But Levi’s® Wellthread® uses a technique where the dye is applied to the fiber by ultrasonic waves, reducing the need for harsh chemicals and the environmental footprint for the garment. This season, every T-shirt in the Levi’s® Wellthread® collection has been subject to colorants with this innovative and water-saving plant-based dyeing technique.
In honor of the plant-based nature of the collection, the graphic t-shirt series includes a range of plant-based themes and visuals. Illustrated in a vibrant color palette and painted with natural dyes, each of the graphic T-shirts is a testament and upbringing of Wellthread®'s commitment to protecting the natural environment.
All t-shirts and jeans are made from Organic Cotton grown without synthetic chemicals, pesticides or fertilizers. Organic Cotton helps to support healthier farming communities as well as keep water, soil and the environment clean and healthy.
Washes
All Levi’s® Wellthread® washes were performed using Water
In addition, Levi’s® Wellthread® implements the Chemistry Protection program developed by Levi’s®. This program, which prevents potentially harmful chemicals from having their effect on the supply chain and products, sets the best and safest formulations.
“We are proud to present the latest Wellthread® collection,” said Paul Dillinger, Levi's & Co's Vice President of Global Product Innovation. “Based on all the work we have done in the past, this collection continues to expand design possibilities that make sustainability the most important factor in every step of the process, while offering products that consumers would adore.”
Employee Wellbeing + Recyclability
All Levi’s® Wellthread® outfits; It was designed with a futuristic sense of circularity, using all-natural fibers - in the back patch, Red Tab, yarn and pocket parts - to ensure that they can be easily recycled wherever the necessary programs and technology are available.
The entire collection was produced in factories implementing Levi's & Co.'s Employee Wellbeing initiative. Focusing on issues such as health, financial security and gender equality, this initiative, which aims to increase the quality of life of all male and female employees responsible for the company's production, operates based on the idea that productivity will increase when employees are healthy and happy and can focus on their work.
