The extraordinary quality and high performance of merino wool, by combining with Vilebrequin's swimsuits, presents the wool swimsuit trend with a stylish look and fast drying feature. Combining 50 years of outfitting knowledge with the ability to constantly conducting experiment, the iconic French swimsuit brand Vilebrequin continues to bring swimsuit to the high level of craftsmanship with Woolmark. Bringing an exciting outlook to swimsuit outfitting, the partnership draws on traditional methods of suit wear, from weaving and pattern cutting to pocket placement.
Each of the 5 swim shorts in the merino wool series consists of an average of 32 steps and offers long-lasting engineering. Two new Woolmark-certified styles add iconic men's suit clothing references to the mix: safari-inspired long-lasting and the iconic Prince of Wales plaid. Alongside navy blue, light gray and classic gingham, each fabric has a timeless touch. Choosing non-mulesed extra-fine Merino wool fabric from luxury Italian weaver REDA, Vilebrequin's swim shorts are a true celebration of Italian technical know-how blended with Merino wool and performance.
100% natural, renewable, biodegradable and recyclable Merino wool is the world's original eco fiber. The inherent technical performance advantages can now be celebrated on the beach as well. Thanks to its flake-like structure, worsted Merino wool fibers naturally form a water-friendly, quick-drying shell, especially when woven at high densities. These naturally fast drying swim shorts can achieve a dry time of in between 5 to 7 minutes, which is much faster than the desired level compared to Vilebrequin. Woolmark Managing Director John Roberts said, “Vilebrequin's second summer with wool showcases the best features of our nature by combining with technical innovations.” “These innovative swim shorts are an excellent example of Merino wool in unexpected surfaces, further promotes the fiber's eco-identities and performance characteristics.”
About Woolmark Company:
The Woolmark Company is a global authority on wool. Through our extensive network of relationships covering the international textile and fashion industries, we highlight the position of Australian wool as the world's first-class, sustainable fiber which is best suited for circular, traceable products.
The Woolmark logo is one of the world's most recognized and respected brands, providing the highest quality assurance and representing leading excellence and innovation from farm to finished product.
The Woolmark Company is a subsidiary of Australian Wool Innovation, a non-profit organization that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of the approximately 60,000 wool growers who help financing the company.
