Although apparel market grows constantly in the world, economic problems experienced in the European Union cause postponing of the apparel purchases of European consumers. In other words, while developing economies increase figures of consumption for apparel products in the world through new and willing consumers, current data suggest the consumers in the EU will be more reluctant to spend for apparel in 2014.
Turkish apparel exporters stand out with their increased competitiveness in the European market that declined by 4.9 percent in 2012 and by 1.7 percent in January-June 2013 period. The most notable development in the market, where import from Turkey has risen by 5.2 percent on the basis of value, is the declining predominance of China in the market. The fact that China is the supplier with the highest rate of market loss with 13,9 percent is monitored carefully by not only Turkish exporters, whose market share went up by 11.9 percent, but also other competitors in the market.
Having supplied apparel products worthy of 4.7 billion Euros to the EU market in the first half of 2013, Turkey becomes the supplier of choice by the purchasers both in the EU market and the new rising markets of the world, with its quality products and dynamic organizational power. The positive data from 2013 show that Turkish apparel exporters have strengthened their position in the EU market as preferred suppliers despite poor economic conditions and decreasing demand of consumers.
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Indicators are good
According to Istanbul Textile and Apparel Exporters' Association (İTKİB) data, textiles and raw materials exporting firms in the industry has increased their performance by 7.1 % between January & August when it's compared with the same period last year. The sector has met 5.5 % Turkey's export which is equal to 5.458.353.000 dollar. it has been made the biggest export to Russia with $714.580.000 and it's followed by Italy with $541.334.000 and Germany with $280.232.000.
European Union is in the first place
The export which has been made to EU were comprised to 45 % of all sector, the export which has been done to Middle East countries has decreased with 5.5% to $414.793.000. In the first 8 months of this year, it has been made $1.853.462.000 woven fabric export, $1.115.332.000 yarn export, $1.109.474.000 knitted fabric export and 420.691.000 fiber export. The largest export in textile and raw materials sector has been made by Istanbul with $2.582.193.000 and has been followed by Bursa with $746.673.000.
