Orka which is one of the leader of Turkish fashion retail completed its infrastructure for 2020 target by investing 50 million TL in last year during all the processes such as production, software and retail. Orka waits 2015 which it defines as the attack year to have 33% growth and 400 million TL turnover by opening 50 new store around the world from Europe to the Far East, from Russia to the Middle East. Süleynam Orakçıoğlu who is the Chairman of the Board of Orka Holding talked about the last year’s performance and the next period targets said they had last two years with reconstruction and within this scope, they carried out 50 million TL investment in total with the program processes of15 million TL for production, 5 million TL for software and hardware, 5 million for change and transformation. Orakçıoğlu also added "We believe in fulfilling 1 billion TL turnover until 2020".
“We will open to new markets”
Orakçıoğlu stated that they targeted to bring in a new acceleration to their growth strategy in accordance with the demands of worldwide known “multi brand shop” and “department store” in which 75% fashion retail sales of the world was carried out in developed countries. He said they were planning to open 20 new stores especially in gulf countries such as Qatar, Yemen, Dubai, Omani and Russia, Germany, Sweden, Austria, Romania, Spain, Poland, Kazakhstan, Iran, Egypt and East Africa markets.
Orakçıoğlu who expressed that the locations of Damat/ Tween stores to be opened would be Europeisky shopping mall in Moscow which had the highest square meter sales turnover of the world, International Airport Aeropuerto de Barcelona in Barcelona and Mall of Qatar which was the facility under construction and would be the second big shopping mall of the world in Qatar. He also said that they opened five new stores in Russia in last two months which was among the countries they had growth plannings. Focusing that Russia is still a big and attractive market although it has had a difficult time due to the some factors such as the political crisis with Ukraine, economic sanctions and falling fuel oil prices, Orakçıoğlu said "2008 global crisis also brought along new opportunities. It is possible to see the same progression at the current case in Russia. Hormonal shopping mall square meter prices will be reduced. Foam will be removed and infertile dealers will be eliminated. And we have also completed the structuring in Russia. How position we took at the past in Turkey, we will move in Russia same. Some Italian luxury brands who dominate the fashion and we even couldn’t imagine to be in the same league now knock our doors to purchase them and to make different business cooperation. Purchasing a globally luxury brand or realizing common works at various projects toward the offers came will not be surprise".
“We will expand 100% at e- business”
Orakçıoğlu who mentioned the importance of the e- business that began to take an important share from the retail sales worldwide and it was important for their holding as well continued his words and said " We increased our sales from the internet sites which belong to our firms 110% and we are targeting to increase the internet turnover 100% this year with the investments we did. At the same time our international e- business sales are keeping on growingly and we reach our customers who we don’t have sales point via this way ".
