Turkish brands are working for placing the sense of ‘Brand of Turkey’ by increasing their investments abroad. Kiğılı, called ‘Turkey’s men’ wear brand’ at home, has become one of the brands giving its priority for abroad at their investments. The brands of Kiğılı and Abdullah Kiğılı Exclusive Cut that maintain their communications as ‘Brand of Turkey’ instead of ‘Made in Turkey’ abroad, are focusing on increasing their sale points in 2018 they are celebrating their 80t anniversary. Hilal Suerdem, CEO of Kiğılı, who states that they will especially focus on abroad in 2018, says they are planning to grow their square meters at current markets while they are opening to the new markets on the other hand. Suerdem says “Turkic Republics, Balkans and Middle Eastern are the places where we will first increase our sale points. We will open our second store in Jeddah where is the biggest city of Saudi Arabia. Our meetings are keeping on with United Arab Emirates. We may welcome the opportunity in the regions such as Africa and India.”
The brand which will maintain its investment throughout the year, is targeting to open 25 new stores including 15 in Turkey and 10 abroad. K iğılı will reach 240 at home and 36 sale points abroad with the stores it will open in 2018. The brand opened the doors of its new store in Paris last. The new store being the second sale point in this city became 26th sale point of Kiğılı abroad.
