Süleyman Orakçıoğlu, Chairman of the Board of Orka Holding which embodies Damat, Tween and D'S Damat brands, states their foreign retail turnover has reached 35 million dollars and says they have even overtaken Italy with their export kilogram price.
Süleyman Orakçıoğlu who makes explanations about the store investments and global market targets, states they completed previous year 370 stores whose 210 in Turkey and 160 in 82 countries with the growth decision the took in 2017.
Orakçıoğlu, underlining that they increased their ready-to-wear export 72%, says "Our foreign retail turnover reached 35 million dollars. Beside this, we even overtook Italy this year with our kilogram price at export. Italia’s kilogram price at ready-to-wear export is among 45- 55 dollars. And as being the group, we are among 65 and 90 dollars."
Target For 2018 Is To Reach 450 Stores
Orakçıoğlu who says they want to raise their store digit at home and abroad to 450 in total in the end of 2018, gives place to the following words; "Making our foreign stores digit more than our home stores in 2013 is our biggest target. To reach this targets, we have a plan investing especially abroad in this direction without stopping each year. By the moment, the plan of opening our 52 stores abroad is ready. “
By adding they focus on European market this year, Orakçıoğlu talks as follows; “Among our growth plans in 2018, there is Europe, we can say the focal markets are Germany, Italy and Spain. Now we are planning to reach 12 stores in Germany by opening stores in Duisburg, Mannheim, Frankfurt, Munich and Berlin in the end of 2018 as well as two stores in Stuttgart. We are still leader in Romania and our target is to increase 14 here."
Orakçıoğlu who emphasizes that their growth plans are not just limited with European markets, adds they have opened to important markets such as Argentina, Chile, Mexico and Peru in American continent and says “We opened our 1 store in Abidjan the capital of the Republic of Ivory, 24th store in Kazan in Russia and 3rd store in Lahore in Pakistan. We are targeting to reach 10 stores in Pakistan."
80 Million TL Investment Is Being Planned
Orakçıoğlu who adds his word that their turnover target for this year is 750 million liras, also records that their investment plans are ready. Orakçıoğlu gives place to the following words; "Our investment plans for this year are ready, we are targeting an 80 million Turkish Liras investment in total. In addition to this, we want to make our personnel number to 3, 400 by increasing 500 personnel more."
