Bursalı, which established the first towel production facility with a foreign partner in Turkmenistan, is aiming to move forward with strong steps in its globalization journey by switching to a sales strategy which focused on directing sales from production to suppliers in its new business model.
Bursalı, one of Turkey’s largest towel exporters, while continuing to take important steps in its global growth journey with its innovative solutions and customer-oriented approach, also shaping its future vision within the framework of new business models. Bursalı, which supports sustainable development goals, switched to a new business model in line with its sustainability goals, while giving importance to supporting the development and spread of environmentally friendly technologies persistently in this context.
With its agile business approach, Bursalı, which quickly adapted to changing conditions in the world and marked its name in the sector by establishing the first towel production facility with a foreign partner in Turkmenistan, aims to move forward with strong steps in its globalization journey by switching to a sales strategy focused on increasing efficiency in its new business model.
Contribution to Sustainability Goals
This strategic step is expected to maintain Bursalı's competitive power, contribute to its sustainable profitability, and also add important value to its sustainability goals with increased efficiency. Thus, the company is expected to make valuable contributions to the textile industry's progress towards a more sustainable future.
Bursalı CEO Alper Bursalı underlined that despite challenges existed in world trade, their company continued its global growth journey. Within this framework, Bursalı announced their decision to make their operations more efficient in Turkmenistan and said, “We are taking firm steps to take advantage in the global competitive environment. We started production in Turkmenistan. The world is changing rapidly and we are keeping up with this momentum. We shifted our path to overseas in order to benefit from geopolitical advantages and we aim to achieve our level of success also around foreign markets as a Turkish brand.’’
Production Processes Minimizing Environmental Impacts
Bursalı stated that while significantly reduce their carbon footprint with these moves, products and services will also be developed which aligns with the dynamics of the new market. Bursalı, while emphasizing on their presence in the international arena which may be further strengthened, and said, “As a part of global growth, we constantly improve ourselves and renew our product and service portfolio. We do not compromise on our sustainability and social responsibility principles on this journey as well. We also attach importance to social welfare with our production processes and social responsibility projects that minimize environmental impacts.”
Adapting to the New World Order
Bursalı, who talked about their strategy to closely follow and implement technological advances in the dynamic and competitive global arena, and said, “We progress by integrating technology into our production processes. We adapt to the new world order and make our moves to take firm steps in this direction. In line with this goal, we form strategic development plans for our branding efforts to be carried out on a global level. We will continue our work to bring innovative solutions to our sector, to benefit from new generation technologies and to develop innovative projects.”
