Hasema which is the leading brand of tesettur clothing and manufactures alternative models for women, presented its sports wearing that it manufactured with Hesofman brand. In Sports Collection which includes designs for many sports branches like tennis, volleyball, basketball and horse riding, thanks to the special fabrics and designs used is bringing aesthetic and health into the forefront.
Esra Çelik who is the designer of Hasema, by stating that there are lots of tesettur clothing at the market, said ‘’ Diversely from the track suits at the market, we put a separate scarf into this product. This scarf is lycra and special. This product prevents slipping over the hairs while doing sports and this helps more comfortable movement’’. In addition to this, Çelik who stated that the length of hesofman was produced long, also said ‘’ It has softer lines. Therefore, it is a products which doesn’t show the body lines. They are manufactured properly for doing sports’’.
Innovation at Tesettur Wearing
Çelik stating that innovative products started to be used at tesettur wearing and they use bamboo and organic fabrics in hesofman products, said ‘’ These type of products have been taken attention in last period. Natural products were used in our accessories as well’’. Çelik who told that they export tesettur products to overseas as well, stated that hesofman wearing will be exported to France, Canada, Morocco and Jordan. Çelik who recorded that tesettur will keep on entering in any place of life said’’ We are working on new products in tesettur wearing’’.