Swarovski became one of the supporters of Mercedes-Benz Istanbul Fashion Week, the most important fashion week of Turkey this season for the first time. Swarovski displayed the designs of Turkish brands that it adorned with crystals in the special area found in the main hall for the fashion week.
“Istanbul's Glow”
Besides, a project was organized with important designers of Turkey this season. For the project named “ISTANBUL'S GLOW”, five important designers of Turkey designed clothes shining with Swarovski crystals for closing pieces of the fashion shows. These special five clothes to be included in the archives of Swarovski after MBFWI will show up in the world-wide events.
Many important figures came together for this project. The first one of them is Gizia which uses crystal in a creative manner. Gizia designed an extraordinary leather piece that will be worn by Tuğçe Kazaz and presented it. On the second day of Mercedes-Benz Fashion Week Istanbul, Swarovski crystals illuminated the fashion show. Tuana Büyükçınar closed its fashion show named Tuvanam with a two-piece design depicting the magic of crystal. The closure of the fashion show was made by Ece Gözen with a glamorous dress adorned with crystals. The day was finalised with the eye catching and shining dress adorned with crystals by Hakan Akkaya, this dress was presented by Çağla Şikel.
A Close Look at Swarovski
Swarovski presents a wide range of products with handicrafts and creative products. Established in Australia in 1895, Swarovski Crystal Business deals with design, marketing and production of such products as crystal, natural and artificial precious stones and jewelleries, accessories and illumination. Cinema department of the company, Swarovski Entertainment, undertakes the production of bankable art movies throughout the world. Swarovski Foundation is a foundation established to reflect the benevolent spirit of the company on the basis of its works aimed at supporting creativity and culture and preserving social welfare and natural resources. Still managed by the fifth generation family members, Swarovski Crystal Business is a global company with more than 2.350 stores in about 170 countries, 25.135 employees along with its turnover of € 2.38 billion in 2012. Swarovski Crystal Business forms Swarovski Group together with Swarovski Optic (optical devices) and Tyrolit (cutting and shaping machines). Group made a turnover amount of € 3.08 billion in 2012 and provided employment opportunities for 30.600 individuals.
