In the Arab world, ferace which is worn by women has started to take the place of topcoat in modest dress. Ferace, which is produced from fancy fabric and baize, is designed according to the fashion and it can be produced as darker, long back side, plentiful and narrow. Ferace, which is widely worn in Jordan and United Arab Emirates, started to be increasingly worn in Turkey.
The fact that the modest dress sector has been rapidly growing around the world is considered as the major factor. According to the report, ‘Global Islamic Economy 2014’, prepared by Thomson Reuters and Dinar Standard, the modest dress sector reached 266 billion dollars all around the world. According to the report, Turkey has an export volume of 10 billion dollars in this sector.
The Modest Dress Market is Growing
According to the data obtained from Tekbir Giyim, which is one of the leading brands of the modest dress sector, such cities as Istanbul (especially Anatolian side), Denizli, Antalya are the places where the modest dress shopping is widely growing. The age range of the customers is as follows: the modest dress is preferred by those who are 25-30 year old people, 60 percent, and 16-25 year old people, 25 percent. The last place of the range includes 33-45 year old people, 20 per cent.
Bilal İskender, who is Corporate Communications Manager of Zühre Pardesü, said that: “The concept of modest dress has recently replaced with the concept of modern conservative dress style. The most accurate description for this concept is that the modest dress is a lifestyle rather than a dressing style. The trends of those who seek the identity in social life have also brought the perception of fashion.”
