Swarovski Elements serves companies operating in many fields including fashion, design, home textile, illumination and decoration. Besides, the brand which provides support to textile manufacturers which do not manufacture accessories, offers a wide range of personalized products in terms of company presents. It prepares two different collections for Spring/Summer and Fall/Winter collections of the fashion industry every year. Offering many innovations including different colours and effects as well as different cuts and models, the brand designs new patterns every season with its self-adhesive products. In 2012, Swarovski Elements developed the environment-friendly lead-free Advanced Crystal and it maintains a great majority of its production with these products preferred by European and North American countries. Besides, the firm presented “Xirius” a pointed crystal Stone product which displays brightness close to diamond last year.
Crystals Arouse the Feeling of Luxury and Creates Difference
The products of Swarovski Elements preferred by textile and apparel manufacturers at most include pendants, beads, shaped stones and crystal stones as well as metallic stripes, stony chains, adhesive stones, buttons and zip etc. Products ornamented with crystals arouse the feeling of luxury and make users feel extraordinary and different. Brand’s history and expertise of 118 years in the production of crystals bring quality and durability to all brands using its products in addition to the image of reliability.
Favourite Brand of Global Firms
Swarovski Elements is preferred by the leading fashion designers and brands of Turkey and the world with the power of its brand recognition and as well as its product range. Customer portfolio of the brand is largely composed of fashion designers and textile sector thanks to the powerful manufacturers selling their goods both to domestic and foreign markets. They include Zeki Triko, Gizia and İpekyol while world famous brands include Chanel and Escada etc. In addition, Turkish fashion designers Atıl Kurtoğlu and Arzu Kaprol prefer using Swarovski Elements in their designs. When orders of customers reach the brand, they are transmitted to the factory of the brand located in Wattens, Australia, via internet. Highly demanded products are delivered to customers in one week at maximum as they are constantly kept in stocks. On the other hand, special orders are delivered in 12 weeks at maximum. Products of Swarovski Elements undergo a detailed quality control before they are sent to the customers in order to guarantee the best quality.
About Swarovski Elements
Swarovski Elements was established in Wattens, Australia, in 1985 by Daniel Swarovski who invented a machine allowing cutting the crystal stones more brightly. As one of the leading crystal suppliers of the world, the brand is preferred by fashion designers, architects, internal decoration and illumination designers in addition to jewellery and accessory designers. Swarovski Elements gives the privilege of using the label of “Made with Swarovski Elements” which is special to distinguished designers and brands. This label acts as an originality certificate for products manufactured with the components of original Swarovski Elements. The firm also provides its customers with special services including trend consultancy and technical expertise. Still managed by the members of the fifth generation of the family, the firm operates in more than 120 countries throughout the world and recorded a turnover of 2.22 billion Euros by 2011. Besides, the firm also reaches end users in the field of jewelleries and accessories with a more than 3000 retailers in the world. Swarovski Elements targets to expand its market share by increasing its brand recognition in the textile sector even more this year. Planning to conduct projects with important fashion designers this year, the firm also intends to provide its customers with additional services including trainings on product and application techniques.
