Dosso Dossi Fashion Show with its sale concept applied for the first time around the world continues to host famous names. The event makes a significant financial contribution to the promotion of the country as well as the domestic textile manufacturer. The total turnover acquired in a week by the companies participating in the fair changes from 100 thousand dollars to 2 million dollars. It is expressed that the event contributes especially to the ready wear companies coming from regions such as Laleli, Osmanbey, Aksaray, as much as the annual turnover. Adriana Lima, Victoria Secret's Angel, was the guest of this year in the fair hosting different famous names every year. It was emphasized that the turnover volume of $ 40 million was acquired in the fair where there were 5.000 foreign textile buyers.
It was also aimed bringing together foreign buyers and domestic textile manufacturers during the event held in Antalya Expo Center on 8th-14th January. It is stated that 150 companies participating in the fair which was held in for the fifteenth time exhibited their new season products to the visitors coming from different countries especially Russia, Ukraine and Armenia. It was stated that the cost of the event lasting one week was $ 5 million.
'Red Agent' presented the show, Adriana walked on the podium
In the fair where there is of purchase guarantee which is at least 15 thousand dollars for each company; this year, there was a special guest as well as each year. Most people admired that Anna Chapman who is known as Red Agent was the presenter and Adriana Lima presented four special clothes. During one week in Dosso Dossi Fashion Show, the world renowned artists appeared in concerts and 45 different fashion shows were organized in which there were almost 400 fashion models took part. Adriana Lima, the world famous top model, participated in the fashion show held in Antalya Expo Center on 9th January. On the podium, the celebrity model presented the special clothes prepared by Norm, Life Time, Velvet and Awoss companies. Furthermore, Kazaky which is world-renowned performance group, Dima Bilan who is the most famous singer of Russia and Mustafa Sandal who is one of the most famous names of Turkish Pop Music took the stage in the organization.
It was the first participation from Anatolia
Making evaluations about the event, Hikmet Eraslan, the Chairman of the Board of Directors of Dosso Dossi, stated that the participants from Anatolia took part in the fair for the first time this year, as well as foreign textile buyers. Expressing that they enabled equal opportunities for everyone, Eraslan said: '' Local shop owners can reach thousands of products that it is hard to reach during a normal period and they will start to the season with better vision and more profitable than their competitors. Pointing out that the participating companies make 40 % of their annual turnover only in Dosso Dossi Fashion Show, Eraslan said that the leading companies of the textile sector such as Balizza, Gizia, Icon, Romano Botta, Behçetti participated in this organization.
There Are Companies Established Only For This Job
Expressing that Dosso Dossi Fashion Show is very important for textile manufacturers in such regions as Osmanbey, Laleli, Çağlayan and Merter, Eraslan emphasized that the companies participating in Dosso Dossi Fashion Show make a turnover between 100 thousand dollars and 2 million dollars. In parallel with this situation, stating that the buyers carried out a purchase volume which is from 15 thousand dollars to 400 thousand dollars, Eraslan continued his speech as follows: '' We rent the stands in the fair for 25 thousand dollars. But, we give a guarantee for 100 thousand dollars. If there is anybody who cannot make sales up to this level, we make a discount of 20 per cent. The textile manufacturers show an intense interest for our system. There are companies established only for giving us business. The sub industrialists want to participate in the fair as well as ready wear manufacturers; we also plan to give place for these companies.''.
The Orders Are Quickly Prepared
Pointing out that Dosso Dossi Fashion Show is different from the normal trade fairs, Eraslan stated that they organize an event which is work guaranteed and which offers the business and the holiday at the same time, and in which there is direct purchase. Eraslan ended his words as follows: "This fair has an important place for the quick sale. We immediately pay the order money to textile manufacturers. We deliver the product to the buyer in our warranty. Therefore, We can see the turnover acquired during the fair. With this event which is organized twice a year, we contribute to the textile sector about $ 80 million dollars.''.
