Ateş who tells that they will take the first step of next ten years of DeFacto in 2016 and they will carry out 206 million liras investment, stats that they target to be one of the important international players of accessible fashion until 2025. DeFacto, one of the biggest brands of Turkish ready wear and fashion sector explained its next 10 years’ targets and investment plans during the annual evaluation meeting. The company which targets to increase its revenues sevenfold by sustaining opening to new market places until 2025, targets to reach more than 1200 stores in five continents and fifty countries and carry on activities in more than hundreds of countries via e- commerce site.
İhsan Ateş: We are appetent on investment issue
The Vice Chairman of the Board of DeFacto, Ihsan Ateş who talked at the evaluation meeting, stated that 2015 became a year in which they reached their targets in the sense of DeFacto. Ateş who explains that they have focused on woman and fashion fields, said ‘’This year, we are planning to realize investment more than 206 million TL, open hundred new stores and increase our sales revenues to 2 billion 300 thousands TL by increasing it 41%. We target to increase our home stores to 321, overseas stores to 100 and increase our sales to 100 million pieces. By 2016, among the market places in which we will grow, there will be Eastern Europe, Middle East, Northern Africa and Turkic Republics. We are plannings to grow overseas by taking place in to seven countries including Qatar, Romania, Saudi Arabia, Tunisia, Macedonia, Lebanon and Dubai until 2016.’’
1 Billion 631 Million TL Income in 2015
Ihsan Ateş who states that they have increased their sales incomes 47% per year since 2008, also says that they are the fast growing company among the first 10 brands at fashion sector. ‘’Just in 2015, we raised our sales incomes to 1 billion 631 million TL with 39% of increase, we entered to 7 new countries by making 130 million TL investment. We took 287 million visits to our e- commerce site and stores within 2015 and we sold 73 million of products within the year, that’s to say 8333 of pieces of products per hour’’ says Ateş.
New Employment in 2016
Ateş who emphasized that they are a big and a happy family with 8900 personnel today, says ‘’We will enable employment for 2750 people this year as well and we will rise our personnel number above 11 thousands.’’
Ateş maintains his words as follows: ‘’E- commerce will be one of our strategic priorities and the most important investment fields in 2016 for us. Our sales at global platform started with Aliexpress.com and e- bay, will continue with Amazon.com in 2016. We will be the first Turkish brand in Amazon.’’
