Cotton USA provided comprehensive information on U.S. cotton fiber and the council program. Cotton USA was in Hall 8, Stand H60 at Heimtextil which held on 9th-12th January. The Council also featured home textile samples made of U.S. cotton from 17 Cotton USA licensed companies. The authorities who invited visitors with the slogan '' Embrace Nature, Choose Cotton'' adopted as 2013 advertising theme presented detailed information on such subjects as accessibility, availability and pricing trends about the cotton market. The last and the newest trends about the cotton products were also introduced to the participants. In Heimtextil Fair, Cotton Incorporated's trend estimates were exhibited in private and the visitors got the chance to take the samples of yarn that reflect fashion colors of the latest season from the stand ''Trend Colors to Go''. Cotton USA which has a wide range of licence in many fields such as yarn, fabrics, garments and home textiles give chance for the important companies to obtain a license. The companies who have license right from Turkey such as Altınbaşak Tekstil, Hursan Tekstil, Kaynak Tekstil, Kocaer Tekstil, Küçüker Tekstil, Menderes Tekstil, Menekşe Tekstil, Nesa Tekstil, Sanko Tekstil, Sarar Giyim Tekstil, Turkuaz Tekstil, Zorluteks Tekstil also were among the important manufacturers which presented their collections in the fair.
Making evaluations about the event, Allen Terhaar, senior advisor to CCI, expressed: ''Heimtextil Fair is the world's largest organization for the home textiles despite the fact that it is our competitor.''. Pointing out that the cotton remains a key fiber in home textiles, Terhaar emphasized that they were very pleased to host Turkish licensed companies.